Infographics are a collection of data enhanced through imagery. A digital marketing speaker Hong Kong highlights the importance of using such content formats in social media posting. It can help brands and businesses grab the attention of their target audiences. At the same time, they keep the audiences engaged and excited for long through quality visuals. According to a social media agency Hong Kong, infographics decrease the space of a post but increase promotional effects. They have embedded links that are extremely shareable. As they drive people to a website, they can also enhance SEO. Below, let us explore the impact of infographics on social media.
Infographics can boost brand recall.
People can remember only 20% of the text they read. It is because the brain processes 90% of visual information. This makes infographics help social media users retain 50% of the data it shows. That is why infographics in social media can boost brand recall.
Infographics can boost conversion.
Infographics on social media can also boost conversion. Reports showed that 40% of social media users respond better to visuals than plain text. By adding photos to data, infographics in social media result in higher engagement, sales, and website traffic.
Infographics can build brand credibility.
Brand credibility is one of the main focuses of social media brands and businesses. As they show informative and interesting data about a business, they can position the brand to become a thought leader. A well-designed infographic with high-quality information can build brand credibility on social media.
Infographics can build high-quality backlinks.
One main benefit of infographics on social media is building high-quality backlinks. Referencing the data from different authorities or credible sources can help the page build a network of authoritative links. These can help brands and businesses rank on SEO.
Infographics can improve decision-making.
Brands and businesses always see to it that a published infographic ends with a call-to-action (CTA). As their visual speeds up information processing, they can present complex ideas in simpler terms. This greatly influences and improves the viewer’s decision-making. By speeding up information processing, infographics also speed decision-making.
Social media users are more willing to read color images.
More than 80% of social media users are more willing to read color images. It is because the human brain processes visuals 3x faster than text. As such, infographics attract more attention than plain text posts on social media.
Social media users are more willing to share infographics.
Compiling different reports can be a challenging endeavor. It needs time investment to analyze and determine the key points and statistics. This is what an infographic is all about. The effort you put in compiling original ideas cannot be duplicated. That is why infographics are more shareable on social media.