New SEO Tools to Try in 2022

Of all digital marketing strategies, SEO has driven the highest return on investment (ROI). According to a digital marketing speaker Hong Kong, 68 percent of online experiences start with a search engine. That is why they have yielded as high as 12.2 times ROI for every marketing spend. They even reduce the cost of acquiring new customers by 87.41 percent.

On another note, a social media agency Hong Kong highlights that Google covers 85 percent of global searches. It owns 91.42 percent market shares among search engines. It is also estimated that ranking first on Google organic results yields 34.2 percent of click-through rates.

Recently, video has seen impressive growth in generating leads and ranking in SEO. A video marketing agency Hong Kong notes that the technology brought about by mobile devices and smartphones boost video SEO. Now, more than ever, people use videos for entertainment, learning, product research, and shopping.

With all these changes in SEO, marketers should always experiment with new strategies and tools. Below are some new SEO tools to try in 2022.

CanIRank

CanIRank is the first SEO tool that uses artificial intelligence (AI). This SEO tool shows big opportunities on where to get links and where you miss out on optimization. What is best about this SEO tool is that it gives DIY instructions to help you fulfill its optimization recommendation.

Contenteum

Cut down research times by Contenteum. As it generates topics and keywords in seconds, it can help brands and businesses creates SEO content briefs that are ready for use. This SEO tool is a research, creation, and publishing tool.

Exploding Topics

Exploding Topics can help brands and businesses find exploding trends before they take off. It is a super convenient SEO tool for creating social media content. By analyzing millions of comments, mentions, and searches, this SEO tool suggests the latest content that can bring engagement.

Keywordinsights

The smartest way to classify search intent at scale is through Keywordinsights. This SEO tool uses geo-specific live SERP data to group keywords based on search intent. As such, the output suggests keywords that you can target for a single page or multiple pages.

MobileMoxie SERPerator

MobileMoxie SERPerator is a Google mobile ran checker. First, it checks Google keyword ranking for SEO. Second, this SEO tool also tests local SEO. T does so by checking mobile rankings per address, rather than the city, state, or zip code. This means brands and businesses can see mobile search results as if they were standing in a specific address.

Reddico

Reddico is the SEO tool for ambitious brands. It explores data from numerous sources and provides actional insights. It also performs competitor analysis to provide extra search capabilities. Reddico combines SEO talents with unique technology.

Searchresponse.io

Get actionable insights to create organic content that drives traffic through Searchresponse.io. By performing PAA 100M+ questions, this SEO tool finds questions that people ask about your brand. It ranks the questions based on popularity and relevance.

Sitechecker

Sitechecker gives you a fast and complete website audit. Such an SEO tool analyzes search performance daily. It also provides an updated to-do list for website backlinks, content, and rankings. It also simplifies the access of all important statistics into one dashboard.

Thruuu

Thruuu is an awesome SERP analyzer tool that can help you with your content marketing activities. This SEO tool gives comprehensive insights into your competitors’ content. It also provides a detailed Search Engine Result Page (SERP) of Google that can help brands and businesses understand why certain pages are ranking on top of Google. By knowing what topic they cover, you can fill in your content gaps with memorable content.

Zyppy.com

Get your SEO traffic up and to the right using the Zyppy SEO tool. First, it tracks all your title changes and measures organic clicks. Then, it evaluates traffic performances based on machine learning. One unique feature of the Zyppy SEO tool is its title optimizer. It allows you to advance keyword recommendations, edit titles, and launch traffic experiments.

Reference: https://www.pagetraffic.com/blog/new-seo-tools/

Boosting SEO: What SEO Is, How It Can Benefit Your Business, and Why You Should Prioritize SEO for Your Brand

SEO, or Search Engine Optimization, is a crucial part of digital marketing. It is important to ensure that your online platforms are properly optimized to boost your online presence. However, even if you may have a basic understanding of what SEO entails, it can still be difficult to fully grasp and employ in your digital marketing practices.

There are many elements and factors that go into Search Engine Optimization, and having a clear idea of what they are is key to knowing how to properly implement them. It is important to do SEO because it helps your website become more visible to audiences across the Internet. If you have a stronger online presence, this leads to more traffic to your platform, which leads to more opportunities for your business to convert potential customers..

SEO is a valuable tool for building relationships with your audience, enhancing brand awareness, and establishing you and your brand as an expert in your industry. 

Importance of SEO for Businesses

SEO is important for all sorts of brands and businesses as it helps a brand perform better on the Internet. Here are some of the main reasons why businesses should start prioritizing their Search Engine Optimization strategies. 

Increases visibility and website rankings

As mentioned above, SEO has the ability to increase your rank in the search engine, which boosts your visibility. Visibility and ranking are directly correlated, and the higher you rank on the search engine result page, the more likely you are to attract potential customers. It has been found that over 25% of people who surf online never click past the first page of the search engine, so visibility is a crucial factor in determining your website’s performance.

Amp up web traffic

One of the main goals of SEO is to increase your brand or business’s website traffic. This is accomplished through increasing visibility and rankings. Roughly 33% of website clicks are directed towards the first ranking page, and over 75% of all clicks go to the first five websites on the search engine results page. 

Establishing your authority in your industry

Authority is relatively new in the field of SEO, but it is a factor that many web users look at and prioritize. Because of this, search engines have also begun prioritizing it when it comes to ranking sites online. 

Authority indicates that your website is top-notch, relevant, trustworthy, and produces valuable content. The higher your authority is, the higher your ranking on the search engine would be. Higher authority also means more trust from your audiences, which is extremely important for a brand to have.

The Power of SEO to Create a Great User Experience

Having a website requires you to come up with engaging and high-quality content, and optimizing your website with on-page SEO enhances your site’s usability. This creates a seamless, hassle-free experience for your visitors, and this influences your site’s ranking online. 

A seamless user experience means to make your site fit for both mobile and desktop viewing. This also means to ensure that your website loads quickly, so as to not put off visitors and discourage them from visiting due to long wait times. By implementing these, you will lessen your bounce rate, and visitors are more likely to stay on your site. An estimate of 50% of consumers prefer to visit a page that loads within two seconds, and those with longer load times lose more visitors.

Tips to Boost SEO

  1. Track your metrics using a program that can be integrated with Google Analytics

Google Analytics is a straightforward and easy-to-learn platform that can help you monitor your performance online. These metrics can inform you of which pieces of content work best with your audience, and they can even indicate what makes them stay on your site for longer. 

  1. Search for low-performing pages and add in fresh, new content that people genuinely like and want to read

Just like a branch that needs to be pruned, a website needs to be checked for low-performing content. You must provide your audience with valuable pieces of content that they would enjoy consuming. Not only does this boost SEO, but it also enhances user experience on your site.

  1. Center your content around a primary keyword and use relevant secondary keywords

Do keyword research to find keywords that your audiences search for and to discover which keywords are the best-performing online. Using keywords in your content can boost its visibility, which, in turn, would lead people to your site.

SEO can be tricky to master, but it’s not impossible. Now that you know the benefits of Search Engine Optimization, use these tips to guide you and help you build your own SEO strategy. Better yet, consult and work with a team of SEO experts or digital marketers who can help you elevate your brand’s online presence.