We are all lucky to have Google today. If you have a question, just Google for the answer. If you need to learn how to perform a certain task, Google it. No wonder Google is the largest global search engine. A digital marketing speaker Hong Kong highlights the importance of Google SEO to a digital marketing approach.
According to a social media agency Hong Kong, the Google algorithm has gone a long way more than indexing. Technology has made its artificial intelligence and machine learning smarter. Even a video marketing agency Hong Kong notes that the algorithm allows videos to rank on Google pages today.
Google algorithm is the process of retrieving search index data to give searchers the best results on their queries. Because of the recent privacy laws and updates, a lot of changes were made to the algorithm. Below are the top Google algorithm updates of 2021. They can serve as a guide among marketers when forming their strategies for this upcoming year.
February 2021 – Passage Ranking
Google’s Passage Ranking means using artificial intelligence (AI) to rank long-form content through web passages. This was rolled out by Google on 10 February 2021. Passage Ranking allows Google to differentiate passages on the same web page according to topics. As such, it also allows the sections of a page to rank on searches.
March 2021 – 100% Mobile-First Indexing
To date, there are 6.64 billion mobile users around the world. That is almost 84% of the global population. Google has long been working on ranking websites based on their mobile responsiveness. It is because a lot of searches happen using mobile devices. Last March 2021, Google has shifted to 100% mobile-first indexing. This means that the search engine will predominantly use the mobile version of a webpage in indexing and ranking.
April 2021 – Product Reviews
Last 22 April 2021, Google will no longer include product reviews from Amazon and other affiliate marketing on its search ranking. This is to ensure that valuable product ratings and reviews can encourage users to buy them.
May 2021 – MUM
MUM stands for Multitask Unified Model. On 18 May 2021, Google introduced this t5 text-to-text framework. It allows Google not only to understand the text. But it can also translate it into 75 languages. MUM has redefined Google searches by allowing the search engine to understand the context of the content for every region.
June 2021 – Link Spam
June 2021 called for websites to use quality links. Google rolled out “Link Spam” to prevent websites from using their own websites’ links. Link Spam encourages websites to use credible sources when linking to increase the chance of their content to rank on Google searches.
August 2021- Page Title
On 24 August 2021, Google will no longer adjust page titles according to queries. Instead of using HTML tags, Google will focus more on ranking pages based on the content. It is because the platform wants to provide more context based on what the user searches.
November 2021 – Core Update
Google Algorithm introduced a core update last November 2021. It is a move to fight spam among search engine results. Google’s core update was covered by the following webmaster guidelines. One of the main highlights of such an update is helping poor ranking websites on how to optimize their mobile page versions.
December 2021 – Local Search
Brands and businesses can feature their location on Google ads. This is to allow leads to call or visit your stores. In December 2021, Google enables local extensions to encourage brands and businesses to update their Google My Business profile addresses. It will allow them to rank on local searches for “Nearby Businesses.”