Meta’s 6 Codes of Culture

Gone are the days when advertisers set up props in a studio to create engaging ads. A digital marketing speaker Hong Kong notes that as smartphones grew a lot smarter, brands and businesses can now create ads in a snap. Even a social media agency Hong Kong highlights that many social media platforms enable editing tools to create engaging images and videos. According to a video marketing agency Hong Kong, even the creation of Reels, Shorts, and TikTok clips can be outstanding using the mobile app.

Meta recently reported that culture drives people on Facebook and Instagram. Local shops are what they commonly search for and patronize. As such, Meta identifies 6 codes of culture that brands and businesses can appeal to and target to leverage their digital strategies.

Codes of Culture No. 1 – Behind the Scenes

Today, it is important for modern consumers to know how a brand or business exists, and what is their main goal to the community. It is best for brands and businesses to bring their prospects and customers inside their goals and stories. Behind the scenes shows authenticity and transparency. Helping your audiences know what you do and what you aim to achieve is an effective culture code.

Codes of Culture No. 2 – Editing Techniques

Lo-fi editing techniques can suggest hand-crafted intrigue. It is what luxury brands are doing right now. They no longer set up studio photo shoots for a product launch. Using AR & VR tools on mobile app boost the audience’s curiosity to try on their products.

Codes of Culture No. 3 – Humor

If Facebook is the king of social media, humor is the king of culture code. It bridges the gap between brands and audiences. There is no right way to create humor. It depends on the type of audience to which you want to display the post. The key is to appeal to their emotions and bring a positive side to every person.

Codes of Culture No. 4 – Language of the Platform

Culture code uses a different language of the platform. Typically, people are interested and prefer to join on what is trending at the moment. For example, millennials switch to TikTok as short-for videos became popular. They create and watch more shot music clips as TikTok hits the spotlight. Facebook and Instagram launched Reels, and YouTube launched Shorts. All of these are done to dance with the language of the platform.

Codes of Culture No. 5 – Real People Telling Stories

Putting real people in the limelight gives credibility to brands and businesses’ stories. They can be a business partner, a customer, an employee, a family member, etc. It is because people relate more to people’s recommendations instead of plain products and services ads. The best way to highlight this code of culture is to feature user-generated content like testimonials and unboxing.

Codes of Culture No. 6 – Reliability & Trust

Influencer marketing is still a part of the culture code. Creators and other celebrities can build reliability and trust among millennials. It is no surprise that brands and businesses collaborate with them to promote products and services. The advantage is the large number of loyal followers they have. Besides expanding reach, they can influence their buying behaviors.

Reference: https://www.facebook.com/business/news/culture-codes-platform-native-advertising