Popular Content Ideas for LinkedIn

LinkedIn was launched in 2003. It was originally a job board – a space to host an online resume. Today, LinkedIn is the largest global network of professionals. According to a digital marketing speaker Hong Kong, the platform has now become one of the biggest social media networks. It may not have a large number of followers like Facebook and Instagram. But more and more decision-makers head to LinkedIn to build a network. So, if you are building a strategy on the platform, here are popular content ideas for LinkedIn.

Around 59.9% of LinkedIn users are between 25 to 34 years old. This age group is starting to grow its network. That is why LinkedIn is a platform for business and networking, as a social media agency Hong Kong says. In 2021, LinkedIn conversations experienced a 55% increase. As people talks in this space, more and more brands can promote products and services to company decision-makers. A video marketing agency Hong Kong even notes that LinkedIn content and videos received 15x more impressions on LinkedIn than compared on other social media platforms.

Appreciate Something

Positivity is the key to nurturing LinkedIn followers. Appreciating something and showing gratitude is the best content post idea on LinkedIn. Kind words to a cashier, recommendations of a local store, or sharing gratefulness for what the morning brings can uplift the spirit among LinkedIn communities.

Experiment a Little

Experiment with different content ideas. Share your regular company updates. Mix them with brand stories and personal experiences. Post products and services. Tap on the power of the latest news and trends.

Post A Growth Hack

Growth hacks help readers learn something new. For brands and businesses, consistently posting growth hacks on LinkedIn can help establish thought leadership. The best example of growth hack content are how-tos, step-by-step guides, tips, tutorials, etc.

Share an Interesting Stat

Relevant statistics make people sit down and take notes. As they are insightful and real, they can be good conversation starters on LinkedIn. Cools stats can also break boring traditional content. They may include a trivia or unknown fact that stirs the readers’ minds.

Share One of Your Personal Experience

A personal experience can inspire other people. At the same time, it could also provide some inspirational ideas to LinkedIn users. The best content to share on LinkedIn is unique experiences that belong to the author of the content. People never run out of unique experiences. They are authentic ad cannot be copy-pasted.

Share Something from a Book You’ve Read

You can always find something worthy to share when reading a book. An excerpt can stir your followers’ imagination. Another way to share is the list of your top 5 favorite books. Or it may be a list of best books for a chosen industry.

Talk About a Habit

We all have routine stuff. We all do some things under a regular schedule. Sharing a habit on LinkedIn content can make others get to know you better. Sometimes, it may inspire other people struggling with a similar situation.

Reference: https://contentvista.com/linkedin-post-ideas/

The Best Times to Post in Social Media – 2022

Social media is now considered a lifestyle. With more than half of the global population (4.62 billion) having a social media account, a digital marketing speaker Hong Kong never doubted its importance for every brand or business.

A social media agency Hong Kong noted that in 2022, the world’s favorite social media platforms are Facebook, YouTube, WhatsApp, Instagram, TikTok, Telegram, Snapchat, Twitter, Pinterest, and LinkedIn. For a video marketing agency Hong Kong, Facebook, Instagram, LinkedIn, and Twitter are the crowd’s favorites besides YouTube.

Yet the competition in social media is very stiff. Brands and businesses should aim at creating posts that make them stand out. Besides, they should also know the best times to post on social media to maximize reach. We’ve got you covered!

THE BEST TIMES TO POST ON SOCIAL MEDIA – 2022

The COVID-19 pandemic has significantly changed the world. It made people more concentrated and focused in the online world. So, what seems o be the best time to post on social media in the past years has also changed.

Every social media platform houses different types of audiences, content, policies, and visions. For brands and businesses, knowing the best days and times to post on social media can greatly boost engagement and reach. Sprout Social interpreted a series of data to determine the performance of social media posting at a certain date and time. The study is made on different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. FYI, these top times are recorded based on US Central Time Zone. Here are the results.

Overall

During the data interpretation, Sprout Social noticed that the highest time of engagement happened during midweek mornings. Overall, the best time to post on social media in 2022 is every Tuesday, Wednesday, and Thursday from 9:00 AM to 10:00 AM. While the worst time to post is on a weekend, especially Sunday.

Facebook

Facebook is still the king of social media. Even though it was rebranded into Meta, it remains the crowds’ favorite to browse. Interestingly, while midmornings dominated Facebook’s best time to post in the past, it seems that early morning hours have taken the lead. So, the best time to post on Facebook in 2022 is on a Tuesday at 3:00 AM and from Monday to Friday at 10:00 AM. Still, the worst time to post on Facebook is on a weekend, especially Saturday.

Instagram

Last year, Instagram switched to a photo-and-video-sharing app. As kt reached 2 billion monthly active users in 2021, there is no denying that the power of Instagram Stories will stay. Added to them are Instagram Reels. The best time to post on Instagram in 2022 is on a Monday at 11:00 AM, on a Tuesday and Wednesday from 10:00 AM to 1:00 PM, and on a Thursday and Friday from 10:00 AM to 11:00 AM. The worst time to post on Instagram is on a weekend, especially Sunday.

LinkedIn

LinkedIn is the largest global network of professionals. It is a unique social media platform because it targets knowledgeable and skilled audience groups. LinkedIn posts are typically formal and traditional. The best time to post on LinkedIn in 2022 is every Tuesday from 10:00 AM to 12:00 Noon. While the worst time to post on LinkedIn is on a Saturday and Sunday.

Twitter

Twitter is a go-to social media platform for breaking news and top global conversations. It is where brands and businesses target to participate in trending topics. The best time to post on Twitter in 2022 is every Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. While the worst time to post on Twitter is on a Sunday.

Reference: https://sproutsocial.com/insights/best-times-to-post-on-social-media/