LinkedIn was launched in 2003. It was originally a job board – a space to host an online resume. Today, LinkedIn is the largest global network of professionals. According to a digital marketing speaker Hong Kong, the platform has now become one of the biggest social media networks. It may not have a large number of followers like Facebook and Instagram. But more and more decision-makers head to LinkedIn to build a network. So, if you are building a strategy on the platform, here are popular content ideas for LinkedIn.
Around 59.9% of LinkedIn users are between 25 to 34 years old. This age group is starting to grow its network. That is why LinkedIn is a platform for business and networking, as a social media agency Hong Kong says. In 2021, LinkedIn conversations experienced a 55% increase. As people talks in this space, more and more brands can promote products and services to company decision-makers. A video marketing agency Hong Kong even notes that LinkedIn content and videos received 15x more impressions on LinkedIn than compared on other social media platforms.
Positivity is the key to nurturing LinkedIn followers. Appreciating something and showing gratitude is the best content post idea on LinkedIn. Kind words to a cashier, recommendations of a local store, or sharing gratefulness for what the morning brings can uplift the spirit among LinkedIn communities.
Experiment a Little
Experiment with different content ideas. Share your regular company updates. Mix them with brand stories and personal experiences. Post products and services. Tap on the power of the latest news and trends.
Post A Growth Hack
Growth hacks help readers learn something new. For brands and businesses, consistently posting growth hacks on LinkedIn can help establish thought leadership. The best example of growth hack content are how-tos, step-by-step guides, tips, tutorials, etc.
Share an Interesting Stat
Relevant statistics make people sit down and take notes. As they are insightful and real, they can be good conversation starters on LinkedIn. Cools stats can also break boring traditional content. They may include a trivia or unknown fact that stirs the readers’ minds.
Share One of Your Personal Experience
A personal experience can inspire other people. At the same time, it could also provide some inspirational ideas to LinkedIn users. The best content to share on LinkedIn is unique experiences that belong to the author of the content. People never run out of unique experiences. They are authentic ad cannot be copy-pasted.
Share Something from a Book You’ve Read
You can always find something worthy to share when reading a book. An excerpt can stir your followers’ imagination. Another way to share is the list of your top 5 favorite books. Or it may be a list of best books for a chosen industry.
Talk About a Habit
We all have routine stuff. We all do some things under a regular schedule. Sharing a habit on LinkedIn content can make others get to know you better. Sometimes, it may inspire other people struggling with a similar situation.