The Best Times to Post in Social Media – 2022

Social media is now considered a lifestyle. With more than half of the global population (4.62 billion) having a social media account, a digital marketing speaker Hong Kong never doubted its importance for every brand or business.

A social media agency Hong Kong noted that in 2022, the world’s favorite social media platforms are Facebook, YouTube, WhatsApp, Instagram, TikTok, Telegram, Snapchat, Twitter, Pinterest, and LinkedIn. For a video marketing agency Hong Kong, Facebook, Instagram, LinkedIn, and Twitter are the crowd’s favorites besides YouTube.

Yet the competition in social media is very stiff. Brands and businesses should aim at creating posts that make them stand out. Besides, they should also know the best times to post on social media to maximize reach. We’ve got you covered!


The COVID-19 pandemic has significantly changed the world. It made people more concentrated and focused in the online world. So, what seems o be the best time to post on social media in the past years has also changed.

Every social media platform houses different types of audiences, content, policies, and visions. For brands and businesses, knowing the best days and times to post on social media can greatly boost engagement and reach. Sprout Social interpreted a series of data to determine the performance of social media posting at a certain date and time. The study is made on different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. FYI, these top times are recorded based on US Central Time Zone. Here are the results.


During the data interpretation, Sprout Social noticed that the highest time of engagement happened during midweek mornings. Overall, the best time to post on social media in 2022 is every Tuesday, Wednesday, and Thursday from 9:00 AM to 10:00 AM. While the worst time to post is on a weekend, especially Sunday.


Facebook is still the king of social media. Even though it was rebranded into Meta, it remains the crowds’ favorite to browse. Interestingly, while midmornings dominated Facebook’s best time to post in the past, it seems that early morning hours have taken the lead. So, the best time to post on Facebook in 2022 is on a Tuesday at 3:00 AM and from Monday to Friday at 10:00 AM. Still, the worst time to post on Facebook is on a weekend, especially Saturday.


Last year, Instagram switched to a photo-and-video-sharing app. As kt reached 2 billion monthly active users in 2021, there is no denying that the power of Instagram Stories will stay. Added to them are Instagram Reels. The best time to post on Instagram in 2022 is on a Monday at 11:00 AM, on a Tuesday and Wednesday from 10:00 AM to 1:00 PM, and on a Thursday and Friday from 10:00 AM to 11:00 AM. The worst time to post on Instagram is on a weekend, especially Sunday.


LinkedIn is the largest global network of professionals. It is a unique social media platform because it targets knowledgeable and skilled audience groups. LinkedIn posts are typically formal and traditional. The best time to post on LinkedIn in 2022 is every Tuesday from 10:00 AM to 12:00 Noon. While the worst time to post on LinkedIn is on a Saturday and Sunday.


Twitter is a go-to social media platform for breaking news and top global conversations. It is where brands and businesses target to participate in trending topics. The best time to post on Twitter in 2022 is every Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. While the worst time to post on Twitter is on a Sunday.


How Instagram Algorithm Works

Instagram leaped in 2021. It experienced a lot of changes and growth last year. According to a social media agency Hong Kong, when Adam Mosseri announced that it no longer is a photo-sharing app, the Instagram Chief obviously pointed a big climb from its humble roots.

A digital marketing speaker Hong Kong highlights that Instagram is the 7th most visited site globally. Since its birth in October 2010, it has matured a lot as it turns 12 this year. What’s exciting for a video marketing agency Hong Kong is that Instagram switched into a photo-and-video-sharing app. Instead of focusing on square images. It has grown to focus on rich media.

In 2012, Facebook acquired Instagram. From 27 million monthly active users (MAU), it now stands with 2 billion MAUs. It is also the 4th most used social media platform, with 1 out of 2 users discovering a brand. For brands and businesses looking to reach a better handle of Instagram marketing this 2022, here’s an overview of how the Instagram algorithm works.

What Is Instagram Algorithm?

The Instagram algorithm uses classifiers and processes that function uniquely. It started with single photo streams arranged chronologically. In 2016, the big boom in Instagram membership caused many users to miss 50% of their Instagram feeds. So, the platform started ranking posts on what the users cared most about.

The Instagram algorithm is now tailored to an Instagrammer’s activity within the app. It means that each part of the app – Explore, feeds, Reels, Stories – used its own algorithm based on how people use it. For example, Instagrammers look for their closest friends on IG feeds and Stories. But they want to discover something new on Explore and Reels. So, Instagram ranks things differently on different parts of the app.

How Does the Instagram Algorithm Rank Explore?

Instagram Explore is designed to help Instagrammers discover new things. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Explore.

First, content that reaches the most engagement matters most on Instagram like Receiving a huge number of comments, DMs, likes, save, shares, tags, etc. In general, the algorithm looks at how popular the post is. Second, Instagram took into consideration relationships. The author of an Explore content must be shared by a follower or friend of an IG account. The post ranks well if the account holder interacts with the sharer in the last 7 days. The Instagram algorithm lastly considers what post an account holder recently interacted with.

How Does the Instagram Algorithm Rank Feeds and Stories?

Instagram feeds and Stories are places where Instagrammers want to see content from their family, friends, or people closest to them. As such, Instagram uses a relatively simple ranking for these elements. The platform ranks all the recent posts shared by people that an Instagram account followed.

Instagram also considers the people who made a post, what was posted, and users’ preferences. The platform called them “signals.” With thousands of them, here’s how the Instagram algorithm ranks feeds and Stories according to importance.

Instagrammers engage on a feed or story through comments, DMs, likes, save, shares, tags, etc. First and foremost, the Instagram algorithm ranks the content that receives the most engagement on top of feeds and stories. But it also considers mundane information about the content itself. These include the following:

  • The date it was posted as Instagram ranks in chronological order
  • The location nearest to the account holder
  • The length of a clip (if it is a video)

The Instagram algorithm also considers the author of the post and his/her relationship to the account holder. This is by determining how many times the account holder has interacted with the author within the last 7 days.

Last, the Instagram algorithm also considered the recent activities of the account holder. It helps the platform understand that seeing posts from a particular account and engaging in the posts generally signals interests and preferences.

How Does the Instagram Algorithm Rank Reels?

Reels are Instagram’s TikTok clone. They are short music clips that last for 30 seconds. Just like in Explore, a majority of Reels on the Reels tab are from accounts that an Instagrammer does not follow. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Reels.

Instagram ranks Reels that an account recently interacted with for the last 7 days such as comments, DMs, likes, save, shares, tags, etc. The algorithm also considers if an Instagrammer has close interactions with the author of the Reel in the last 7 days even if the account holder does not follow the Reels’ creator’s account. Instagram also considers the popularity and quality of these short music clips.


How to Get More Exposure and Sales Through Instagram Shopping

People are indeed social nowadays. On the beach, whether it’s brunch or business, most people take a snap and turn it into Instagrammable content. Such a photo-sharing app has been a favorite during holidays and vacations. Advertisers, brands, influencers, and marketers all include Instagram as part of their digital marketing strategy. It is because at this point, the target audiences and customers are on Instagram. Even a brand’s competitors are Instagrammers, too. Now, the question is, how can a brand get more exposure and sales through Instagram Shopping? 

Today, there are 1.704 billion Instagram users worldwide. This tremendous number of users is a clear indication of the platform’s power. Instagram is a social network that allows people to edit and share images and videos. Once, they are a hit among millennials and teens. But now, it continues to grow as one of the top social media platforms. In fact, Instagram generates 4x more interaction than Facebook. Instagram also has a strong impact on a buyer’s shopping journey. Around 80% of online shoppers decide whether to buy a product or service after seeing an Instagram post. Below are some tips on how a brand can get more exposure and sales through Instagram Shopping according to a digital marketing speaker Hong Kong.

Curate Product-Tagged Content into Instagram Guides

Instagram guides are digital catalogs of a brand’s products and services. Such a feature allows curation of content into groups and listings. There are 3 types of Instagram guides for product-tagged content.

  • FAQ guides answer the users’ most commonly asked questions. This can help them make their buying actions easier and quicker.
  • Gift guides collate products and services about gift ideas for Christmas, Mother’s Day, New Year’s Day, Valentines, and other special occasions. A unique feature of this tool is being able to tap into the audiences of tagged products and services.
  • Topic Guides allow grouping complementary products based on categories or niches. It can influence a reader’s buying decision by knowing which products complement the main product they are looking for. Through topic guides, brands can also group products and services according to the user’s interests. Some examples of topic guides are “What to Wear on a Summer Wedding,” “What to Wear on a Winter Wedding,” etc.

Optimize Product Tagging

social media agency Hong Kong recommends getting more exposure and sales on Instagram Shopping by optimizing product tags. A well-defined strategy of creating valuable content can build connections and drive engagement. Instagrammers are time-poor, so, encourage them to take quick actions by adding product tags on valuable content. Tag featured products for people to find more information about them. If a brand is not using in-app checkout, link the product directly to an eCommerce website. The key is to highlight your products and services by overlaying them on an Instagram post, but don’t overdo it. Too many product tags can ruin your strategy. 

Prioritize Product-Tagged Video Content to Improve Discoverability

According to a video marketing agency Hong Kong, the benefits of video marketing on Instagram today are unparalleled. Short-form video clips like Instagram Reels and Instagram Stories are a great way to tell a brand’s message and offer products and services to viewers. Brands can use them to answer FAQs, create explainers and how-tos, show the benefits of products and services, and take them on a behind-the-scenes journey. By using relevant hashtags, they can increase the discoverability of your products and services. Instagram Stories have seen 58% of Instagrammers become more interested in a product or service. They are a great place to drive traffic on your Instagram Shops. IGTV is also one thing to reconsider for video marketing on Instagram. They are 4x more visible on Instagram’s Explore feed than feed posts and 2x more visibility than Reels. Another form of video marketing on Instagram is through live broadcasts. Instagram Live allows brands to stream through Instagram Stories. They are a great way to connect to the audiences in real-time.

Remind Instagrammers About Instagram Wishlist

Another way to get more exposure and sales through Instagram Shopping is by highlighting the “Wishlist” feature on the platform. An Instagram Wishlist allows users to save products and services into a shopping collection. As such, they can easily come back, find the post, and make a purchase. Every time they visit their Wishlist, they will be reminded about the product or service. As a pro tip, brands should always include a call to action (CTA) for users to save products and services on a Wishlist.

The Bottom Line

People don’t go to Instagram for shopping. Their initial motive is to find ideas and inspirations. Yet, if brands have provided them with valuable content and creatively tapped product tags to influence their buying decisions, Instagram Shopping will be a success. Therefore, the key to getting more exposure and sales through Instagram Shops is to let the consumers “See, Tap, and Shop.”