Do you know that Instagram has surpassed the 1 billion global mark last 2020? This is a milestone that Facebook has once achieved. It also shows Instagram staying power. No wonder it is one of the top 5 most downloaded apps today in both the App Store and Google Play. A video marketing agency Hong Kong even notes that Instagram is among the top 3 best platforms for video marketing. Now, do you want more sales on your Instagram ads? In this article, learn about writing to sell on Instagram.
Be Consistent in Your Brand Voice
According to a social media agency Hong Kong, consistency is important for your audience to recognize your brand. It is the key to grow audience engagement and reach, not only on social media platforms but also on digital marketing as a whole. That is why it is important to maintain a consistent brand voice. It should be the same in all your content including blogs, emails, social media pages, social media posts, and websites. On Instagram, writing content with different brand voices loses a brand’s authenticity among its audiences. So, spend time writing with a consistent brand voice to sell on Instagram. As a pro tip, use simple terms, and make your content casual as Instagram is a relaxed space.
Create Catchy Headlines
The first 2 lines of your Instagram ad copies make or break the reach of your content. Most Instagram users scan the headline or first 2 lines of an Instagram post. If they are not that interesting, they ignore clicking the link and proceed to swiping on other content. That’s the importance of creating catchy headlines. Writing to sell on Instagram means knowing your target audience well. Try to discover any vacuum space they want to fill, and put those words in your headlines. A headline that leaves the reader too long for more has done a good job of catching their attention.
Customize Your Instagram Stories
The best ad copies according to a digital marketing speaker Hong Kong are those that speak to a person’s mind. They make the audience feel like you were listening to them or reading their minds. This is one challenge of writing to sell on Instagram. Added to the challenge are Facebook’s stricter rules in using words that imply personal attributes. For example, a Facebook or Instagram ad that says, “Do you have trouble sleeping?” will most likely be rejected because it implies that you are assuming about a specific person. The best way to customize your Instagram Stories is by using the “If this… then that” format. For example, you can write, “If you’re having trouble sleeping, then look no further…” The key to writing customized stories to sell on Instagram is to bring the audience on a journey. Make sure that such a journey guides the reader to the next steps on how a brand can make his or her life better. Use numbers on your headline as people love them. Use other content to find inspiration.
Give People a Reason to Take Action Now
Most Instagrammers visit the platform to connect with the world and find inspiration. It is a rare intention for them to look for products and shop. They may commonly spot products and services that they are interested in. But they may not end up purchasing because there is no urgency to do so. Writing to sell on Instagram means creating scarcity or urgency on your ad copy. The best way to do this is to retarget warm leads through limited-edition showcases and time-limited promotional offerings. These Instagrammers who have shown interest in your products and services may not be necessarily looking for the best deals. But offering a discount for a limited time may influence their buying decisions. Exclusive products with a limited number can also push them to make a purchase. This works effectively among millennial audiences with the FOMO behavior.
Help People Self-Qualify
Writing to sell on Instagram means giving your audience a straightforward solution to their problems. The best way to do this is to help people self-qualify. Spell out the problem first. People who see the ad can relate if they are experiencing the same pain points. Then, take them into a journey of the possible solutions, and highlight the brand as the best choice. It is also important to rephrase what you write into yes or no questions. It is a good way to help the reader self-qualify. Once they self-qualify, it makes them more ready to buy. This can most likely boost conversions in your Instagram ads.
Tell Customers How to Complete a Purchase
Even if you have successfully convinced your audience to buy your products and services, there is a need to guide them to complete the process. Writing to sell on Instagram means telling your customers the next steps until they have successfully completed a purchase. Facebook and Instagram Shops now enable shopping stickers that lead users to the checkout cart when tapped. For some people who are not savvy enough, guide them by putting “Swipe Up to Shop” or “Tap to Shop Now” on your Instagram copy ads.