A Guide to Using Google for eCommerce

Google is the largest global search engine. More than 91.5 percent of total online searches happened on Google. Founded in 1998, it is also the 3rd most googled word among searches.

According to a digital marketing speaker Hong Kong, Google is an essential part of communicating with a larger audience. Even a social media agency Hong Kong and video marketing agency Hong Kong never deny the fact that Google should always be a part of any online marketing approach.

Whatever is the niche of a brand or business, potential customers will be able to find them through Google. Therefore, brands and businesses should know how to use Google for eCommerce. Here’s a valuable guide!

THE ROLE OF GOOGLE IN DIGITAL MARKETING

The main role of Google in digital marketing is to boost visibility. People commonly search online by googling. As they search for answers to their problems or queries, Google suggests the best solutions. These are relevant products and services offered by brands and businesses.

Google is also a blessing for marketers. It provides analytic tools to help brands and businesses strengthen their online presence. Google AdWords and Google My Business are some free get-go tools that marketers can use to create ads and campaigns.

Google is everywhere! If brands and businesses target mobile users, they direct traffic from social media handles to Google. A hefty percentage of successful digital marketing campaigns among mobile devices started with a Google campaign.

A GUIDE TO USING GOOGLE FOR ECOMMERCE

Google has 4.3 billion users worldwide. More than 99,000 searches happened on Google every second. That is why Google can connect brands and businesses with the right customers at the right moment.

Create a Google Merchant Account

You first need to create an account at the Google Merchant Center. From there, you can get in front of shoppers across the Google searches, images, shopping tabs, etc. To boost traffic, you can also promote products and services through Google ads.

  • To get started, go to the Google Merchant Center and register your brand or business using a company email or Gmail email.
  • Then, you can create a merchant account by entering the URL of your website.
  • Tell Google about your brand or business by choosing between yes or no if you sell products online.
  • Enter the complete information about your brand or business. These include the business name, store name, or website name, together with your addresses and contact details. It is also important to note the categories or niches covered by the business.
  • Link any platform or third-party service that can help you promote and sell products on Google. If you are a Shopify merchant, Google will provide an automatic setup to link your account with the Shopify platform. But if you are not a Shopify merchant, the merchant center flow will skip the Shopify automation.
  • The next step is to provide shipping information. Google will then identify your website and its products. All you need to do is to confirm the list to show your products on Google. Moving forward, brands and businesses can manually add products to their Google listing. These are all subject to Google’s product reviews.

Display “Trusted Store” badges

Google now enables “trusted store” badges for merchants who continuously provide exemplary customer experience. Displaying the “trusted store” badge can boost Google eCommerce by making the brand or business reputation stand out among potential customers.

Help Google Understand Your Products Better

Google bots will try to match your products and services with relevant searches. To help Google understand your products better, it is vital to use strong product identifiers like the Global Trade Item Numbers (GTIN) for each product you have uploaded. Alternatively, using a Manufacturer’s Part Number (MPN) can boost Google’s understanding of your product feeds.

Use Google Product Data Attributes to Boost Visibility

Google’s product data attributes specify the uniqueness of a product via color, condition, material, pattern, and size. Submitting high-quality images and updated product details will catch the audience’s attention on Google. Google recommends uploading images with at least 650 x 850 pixels.

Reference: https://blog.red-website-design.co.uk/2021/08/20/google-merchant-center/

The Top Google Algorithm Updates of 2021

We are all lucky to have Google today. If you have a question, just Google for the answer. If you need to learn how to perform a certain task, Google it. No wonder Google is the largest global search engine. A digital marketing speaker Hong Kong highlights the importance of Google SEO to a digital marketing approach.

According to a social media agency Hong Kong, the Google algorithm has gone a long way more than indexing. Technology has made its artificial intelligence and machine learning smarter. Even a video marketing agency Hong Kong notes that the algorithm allows videos to rank on Google pages today.

Google algorithm is the process of retrieving search index data to give searchers the best results on their queries. Because of the recent privacy laws and updates, a lot of changes were made to the algorithm. Below are the top Google algorithm updates of 2021. They can serve as a guide among marketers when forming their strategies for this upcoming year.

February 2021 – Passage Ranking

Google’s Passage Ranking means using artificial intelligence (AI) to rank long-form content through web passages. This was rolled out by Google on 10 February 2021. Passage Ranking allows Google to differentiate passages on the same web page according to topics. As such, it also allows the sections of a page to rank on searches.

March 2021 – 100% Mobile-First Indexing

To date, there are 6.64 billion mobile users around the world. That is almost 84% of the global population. Google has long been working on ranking websites based on their mobile responsiveness. It is because a lot of searches happen using mobile devices. Last March 2021, Google has shifted to 100% mobile-first indexing. This means that the search engine will predominantly use the mobile version of a webpage in indexing and ranking.

April 2021 – Product Reviews

Last 22 April 2021, Google will no longer include product reviews from Amazon and other affiliate marketing on its search ranking. This is to ensure that valuable product ratings and reviews can encourage users to buy them.

May 2021 – MUM

MUM stands for Multitask Unified Model. On 18 May 2021, Google introduced this t5 text-to-text framework. It allows Google not only to understand the text. But it can also translate it into 75 languages. MUM has redefined Google searches by allowing the search engine to understand the context of the content for every region.

June 2021 – Link Spam

June 2021 called for websites to use quality links. Google rolled out “Link Spam” to prevent websites from using their own websites’ links. Link Spam encourages websites to use credible sources when linking to increase the chance of their content to rank on Google searches.

August 2021- Page Title

On 24 August 2021, Google will no longer adjust page titles according to queries. Instead of using HTML tags, Google will focus more on ranking pages based on the content. It is because the platform wants to provide more context based on what the user searches.

November 2021 – Core Update

Google Algorithm introduced a core update last November 2021. It is a move to fight spam among search engine results. Google’s core update was covered by the following webmaster guidelines. One of the main highlights of such an update is helping poor ranking websites on how to optimize their mobile page versions.

December 2021 – Local Search

Brands and businesses can feature their location on Google ads. This is to allow leads to call or visit your stores. In December 2021, Google enables local extensions to encourage brands and businesses to update their Google My Business profile addresses. It will allow them to rank on local searches for “Nearby Businesses.”

Reference: https://www.pagetraffic.com/blog/google-seo-algorithm-updates-2021/