According to a digital marketing speaker Hong Kong, Google is an essential part of communicating with a larger audience. Even a social media agency Hong Kong and video marketing agency Hong Kong never deny the fact that Google should always be a part of any online marketing approach.
Whatever is the niche of a brand or business, potential customers will be able to find them through Google. Therefore, brands and businesses should know how to use Google for eCommerce. Here’s a valuable guide!
THE ROLE OF GOOGLE IN DIGITAL MARKETING
The main role of Google in digital marketing is to boost visibility. People commonly search online by googling. As they search for answers to their problems or queries, Google suggests the best solutions. These are relevant products and services offered by brands and businesses.
Google is also a blessing for marketers. It provides analytic tools to help brands and businesses strengthen their online presence. Google AdWords and Google My Business are some free get-go tools that marketers can use to create ads and campaigns.
Google is everywhere! If brands and businesses target mobile users, they direct traffic from social media handles to Google. A hefty percentage of successful digital marketing campaigns among mobile devices started with a Google campaign.
A GUIDE TO USING GOOGLE FOR ECOMMERCE
Create a Google Merchant Account
You first need to create an account at the Google Merchant Center. From there, you can get in front of shoppers across the Google searches, images, shopping tabs, etc. To boost traffic, you can also promote products and services through Google ads.
- To get started, go to the Google Merchant Center and register your brand or business using a company email or Gmail email.
- Then, you can create a merchant account by entering the URL of your website.
- Tell Google about your brand or business by choosing between yes or no if you sell products online.
- Enter the complete information about your brand or business. These include the business name, store name, or website name, together with your addresses and contact details. It is also important to note the categories or niches covered by the business.
- Link any platform or third-party service that can help you promote and sell products on Google. If you are a Shopify merchant, Google will provide an automatic setup to link your account with the Shopify platform. But if you are not a Shopify merchant, the merchant center flow will skip the Shopify automation.
- The next step is to provide shipping information. Google will then identify your website and its products. All you need to do is to confirm the list to show your products on Google. Moving forward, brands and businesses can manually add products to their Google listing. These are all subject to Google’s product reviews.
Display “Trusted Store” badges
Google now enables “trusted store” badges for merchants who continuously provide exemplary customer experience. Displaying the “trusted store” badge can boost Google eCommerce by making the brand or business reputation stand out among potential customers.
Help Google Understand Your Products Better
Google bots will try to match your products and services with relevant searches. To help Google understand your products better, it is vital to use strong product identifiers like the Global Trade Item Numbers (GTIN) for each product you have uploaded. Alternatively, using a Manufacturer’s Part Number (MPN) can boost Google’s understanding of your product feeds.
Use Google Product Data Attributes to Boost Visibility
Google’s product data attributes specify the uniqueness of a product via color, condition, material, pattern, and size. Submitting high-quality images and updated product details will catch the audience’s attention on Google. Google recommends uploading images with at least 650 x 850 pixels.