The Best Times to Post in Social Media – 2022

Social media is now considered a lifestyle. With more than half of the global population (4.62 billion) having a social media account, a digital marketing speaker Hong Kong never doubted its importance for every brand or business.

A social media agency Hong Kong noted that in 2022, the world’s favorite social media platforms are Facebook, YouTube, WhatsApp, Instagram, TikTok, Telegram, Snapchat, Twitter, Pinterest, and LinkedIn. For a video marketing agency Hong Kong, Facebook, Instagram, LinkedIn, and Twitter are the crowd’s favorites besides YouTube.

Yet the competition in social media is very stiff. Brands and businesses should aim at creating posts that make them stand out. Besides, they should also know the best times to post on social media to maximize reach. We’ve got you covered!

THE BEST TIMES TO POST ON SOCIAL MEDIA – 2022

The COVID-19 pandemic has significantly changed the world. It made people more concentrated and focused in the online world. So, what seems o be the best time to post on social media in the past years has also changed.

Every social media platform houses different types of audiences, content, policies, and visions. For brands and businesses, knowing the best days and times to post on social media can greatly boost engagement and reach. Sprout Social interpreted a series of data to determine the performance of social media posting at a certain date and time. The study is made on different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. FYI, these top times are recorded based on US Central Time Zone. Here are the results.

Overall

During the data interpretation, Sprout Social noticed that the highest time of engagement happened during midweek mornings. Overall, the best time to post on social media in 2022 is every Tuesday, Wednesday, and Thursday from 9:00 AM to 10:00 AM. While the worst time to post is on a weekend, especially Sunday.

Facebook

Facebook is still the king of social media. Even though it was rebranded into Meta, it remains the crowds’ favorite to browse. Interestingly, while midmornings dominated Facebook’s best time to post in the past, it seems that early morning hours have taken the lead. So, the best time to post on Facebook in 2022 is on a Tuesday at 3:00 AM and from Monday to Friday at 10:00 AM. Still, the worst time to post on Facebook is on a weekend, especially Saturday.

Instagram

Last year, Instagram switched to a photo-and-video-sharing app. As kt reached 2 billion monthly active users in 2021, there is no denying that the power of Instagram Stories will stay. Added to them are Instagram Reels. The best time to post on Instagram in 2022 is on a Monday at 11:00 AM, on a Tuesday and Wednesday from 10:00 AM to 1:00 PM, and on a Thursday and Friday from 10:00 AM to 11:00 AM. The worst time to post on Instagram is on a weekend, especially Sunday.

LinkedIn

LinkedIn is the largest global network of professionals. It is a unique social media platform because it targets knowledgeable and skilled audience groups. LinkedIn posts are typically formal and traditional. The best time to post on LinkedIn in 2022 is every Tuesday from 10:00 AM to 12:00 Noon. While the worst time to post on LinkedIn is on a Saturday and Sunday.

Twitter

Twitter is a go-to social media platform for breaking news and top global conversations. It is where brands and businesses target to participate in trending topics. The best time to post on Twitter in 2022 is every Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. While the worst time to post on Twitter is on a Sunday.

Reference: https://sproutsocial.com/insights/best-times-to-post-on-social-media/

Holiday Tips and Trends for Facebook Marketplace

In February 2015, Facebook introduced a buy and sell group. It allows users to add items for sale together with the product description, price, and delivery or pickup options. Around 800 million use the said group today – Facebook Marketplace.

According to a digital marketing speaker Hong Kong, Facebook Marketplace is a convenient way to buy, sell, and trade products within the platform. It allows sellers and traders to upload up to 10 images for a certain product. It also allows the following activities:

  • Access to all messages and transactions
  • Check for items to buy
  • Customize product listings
  • Filter searches per category or location
  • Set custom bids for products

To give you a guide, here are some holiday tips and trends for Facebook Marketplace, according to a social media agency Hong Kong.

BENEFITS OF FACEBOOK MARKETPLACE

To date, there are 2.89 Facebook monthly active users globally. It means that there are lots of potential benefits that Facebook Marketplace can offer.

Better Analysis

A major benefit of Facebook Marketplace is the ability to see insights about your content and posts. It gives brands and businesses a deeper understanding of how people engage with their products and services.

Broad Exposure

Facebook Marketplace content is shareable and viewable to all Facebook users. This means an extended reach to a large number of people globally.

Direct Connection

Facebook Marketplace allows buyers and sellers to connect directly within the platform. It means better ways to build stronger relationships between brands and customers.

Page Customization

Facebook Marketplace allows customizing the product page. It also enables up to 10 image uploads. As such, you can attract more users to check out your product and make a purchase.

HOLIDAY TIPS AND TRENDS FOR FACEBOOK MARKETPLACE

Planning to sell on Facebook Marketplace this holiday season? Here are some tips and trends for Facebook Marketplace.

Boost Listings 

Facebook Marketplace offers tools to uplift the promotion of products and services. Leverage this tool to excel in holiday marketing. Just go to the Your Listing Section under a Facebook Marketplace account. Set a custom budget and duration for the list you want to boost, and click promote now to boost your listing.

Design Holiday Packing

Liven up the holiday spirit using Facebook Marketplace’s prepaid labels. Be sure to use the right boxes and sizes to avoid shipping returns and surcharges. In the Commerce Manager, you can buy and create a USPS shipping label. It will be printed and attached to your orders.

Enhance Customer Support

Facebook Marketplace emails sellers and traders under the following scenarios:

  • Customer Ask Questions
  • Disputed Claim or Chargeback Request
  • Make A Sale
  • Tracking Number for Shipping

Be sure to prepare auto-replies to quickly provide customer support. You can also reach out to your buyers via Messenger.

Get Ready for Holiday Shipping

For this holiday season, Facebook Marketplace offers to cover a $15 shipping fee for every item from 08 November to 31 December 2021. Brands and businesses just need to ensure that they will organize delivery scheduling via UPS and USPS. 

Plan Your Inventory

It is important to manage your inventory well during the holiday season. Expecting an influx of orders, you can plug key holiday dates to keep a full stock of products or services you offer. Do this through the “Manage Inventory” option of the “Manage Listing” tab on the Dealership Page. 

Strategize on Pricing

One secret to successfully selling your stuff on Facebook Marketplace is strategizing on pricing. Brands and businesses can make money. But a good rule of thumb is to list items at 50 percent or less than the original price. You may also search for similar items and pattern your price with them. 

Use Promotion Features to Attract Buyers

Facebook Marketplace offers promotion features to attract buyers. Brands and businesses should use them to boost their holiday sales. First, include relevant keywords or search tags for your items. Second, you can include a free delivery option for not-so-saleable items. Last, offering a refund and return guarantee can promote trust within your listings.

Reference: https://www.facebook.com/marketplace/learn-more/blog/2021-holiday-guide-for-facebook-marketplace-sellers/

How to Make the Most of Facebook and Instagram Shops During the Holidays

The 2021 holiday season is here! Most social media platforms are finding ways to help brands and businesses boost discovery, engagement, and sales. A digital marketing speaker Hong Kong has noted that this year’s Christmas season will be festive, unlike last year, where the COVID-19 restrictions haunted the world.  

Today, eCommerce played a major role during the holiday rush. Facebook and Instagram Shops are great opportunities to ramp them up. Below, let’s heed some tips on how to make the most of Facebook and Instagram Shops during the holidays! The tips come from a video series shared by Facebook and collated by a video marketing agency Hong Kong.

WHAT ARE FACEBOOK AND INSTAGRAM SHOPS?

Launched on 19 May 2020, Facebook Shops are digital storefronts of Facebook Pages for brands and businesses. It allows them to upload catalogs of products and services to showcase them to target audiences. 

Facebook and Instagram Shops can be integrated as one. They can also be linked into click-to Messenger, Instagram Direct, or WhatsApp ads. They also provide a unified process to sell products and services in Facebook Marketplace. 

According to a social media agency Hong Kong, the introduction of Facebook and Instagram Shops has revolutionized eCommerce. People can now shop directly while browsing Facebook or Instagram without leaving the app. Many social media platforms followed suit. 

BENEFITS OF FACEBOOK AND INSTAGRAM SHOPS

Due to the COVID-9 pandemic, physical shopping transforms into digital buying. So far, Facebook and Instagram Shops have been the perfect options to replace them. They offer several benefits among brands and businesses such as:

  • Build an online presence. Catalogs on Shops can invite new audiences to a Facebook Page.
  • Capitalize conversion of your Page followers into customers. Showcasing shops on Facebook and Instagram Pages are highly likely to convert existing followers into loyal customers.
  • Extra window to expand eCommerce. Facebook and Instagram Shops make it easier and quicker for users to make a purchase. As such, it can boost eCommerce sales.
  • Maintain a brand’s global presence. Many regions can access Facebook and Instagram Shops allowing brands and businesses to market globally.
  • Reliable access point for online shoppers. Facebook and Instagram Shops guarantee secure payment gateways and shopping experiences.

HOW TO MAKE THE MOST OF FACEBOOK AND INSTAGRAM SHOPS DURING THE HOLIDAYS

Create Collections to Help People Easily Find the Products They Love

Collections allow brands and businesses to group products and offerings based on themes. During the holiday season, they can be best used to highlight seasonal offerings among Facebook and Instagram Shops. Create holiday collections to help shoppers find the perfect gift or wish list.

Get Your Catalogs Ready to Showcase Your Products

A catalog holds details about products and offerings that brands and businesses want to sell on Facebook and Instagram. High-quality visuals and complete descriptions can help customers easily discover items via search. Include at least 4 photos of each product in different angles to make sure that the product is accurately represented. Keep your inventory up-to-date to provide a better buying experience. 

Tag Your Products to Inspire Others to Buy Them

Tags can make Facebook and Instagram Shops more shoppable. It helps customers discover products based on categories or niches. The key is to tag different products at least three times per week to make them stay on top of the audiences’ minds. Try tagging across different formats. If you are launching a new product during the holidays, tag them ahead of the launches.

THE BOTTOM LINE

Christmas is a season of giving and shopping. Brands and businesses should find ways to take advantage of the holidays in boosting discovery, engagement, and sales via Facebook and Instagram Shops.

Reference: https://www.socialmediatoday.com/news/make-the-most-of-your-shop-on-facebook-and-instagram-for-the-holidays-info/609764/

Planning for Facebook Holiday Ad Campaign

The holiday season is here! Many marketers are now planning for their holiday ad campaigns. According to a social media agency Hong Kong, Facebook adopts a different holiday approach and theme every year. This year, expect it to be totally different. As such, here is a guide if you are planning for a Facebook holiday ad campaign!

Enhance Your Website 

According to a digital marketing speaker Hong Kong, enhancing a business website for Facebook ads is a key to a successful holiday ad campaign. First, the website should be mobile-friendly as 98.5% of Facebook users access the platform on a mobile device. Most social media users logged in to their profiles to connect with the world and get ideas plus inspiration. Buying is not their main goal when visiting Facebook, Instagram, Twitter, etc. So, brands and businesses should ensure that their holiday ads are loading quickly to attract people’s attention and make a purchase. You can use Google’s PageSpeed Insights to check your website’s load speed and its performance on mobile devices. 

Another way to enhance your website for Facebook ads is to make the most of Facebook Pixel. The platform focuses on creating a great user experience, and such a code can boost data collection to replace pop-ups. Pop-ups can be annoying, and they can be enabled for a certain fee. To reduce this cost, install Facebook Pixel instead. It will allow you to track the activities of Facebook users on your website. As such, brands and businesses can find similar prospects and retarget Facebook ads on their holiday campaigns. 

Keep Your Facebook Product Catalog Updated

A Facebook Product Catalog is a collection folder of different products and services that brands and businesses offer. You can instantly connect these collection folders into Facebook Shops. Facebook strongly recommends keeping your Facebook Product Catalogs updated during the holiday seasons. Syncing them with your Facebook Shops allows real-time inventory sync. As such, holiday buyers will have an accurate idea of what items are available or not. 

You can also insert apply dynamic product ads on your Facebook Product Catalogs. It allows brands and businesses to retarget people who have shown interest in your products and services or have visited your websites. By reminding them of the item that has captured their attention, there’s a greater chance of boosting conversion during the holiday season. 

Plan Facebook Holiday Ad Campaign via Key Dates

There are important dates that brands and businesses have to keep in mind when planning for their Facebook holiday ad campaign. They are important to get better results in every step of the sales funnel. For example, a prospect may have abandoned a cart during the buying process. Enticing them with a seasonal discount can tempt them to complete the purchase. Here are some key dates to remember when planning a Facebook Holiday Ad Campaign:

  • October 31 – Halloween
  • November 04 – Diwali Festival
  • November 25 – Thanksgiving Day (USA)
  • November 26 – Black Friday
  • November 27 – Small Business Saturday (USA)
  • November 28 – Hannukah Festival
  • November 29 – Cyber Monday
  • December 04 – Small Business Saturday (UK)
  • December 18 – Super Saturday (last Saturday before Christmas)
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Boxing Day (UK)
  • December 31 – New Year’s Eve

Marketers can map out their content for these key dates in advance to plan a more effective Facebook Holiday Ad Campaign.

Supplement Paid Ads with Facebook Organic Content

Facebook organic content is posted without paid distribution. They are content that brands and businesses create to lead their audience on the buying journey. A video marketing agency Hong Kong highlights the importance of engaging your Facebook followers consistently. It does not only promote brand loyalty. It also expands the reach of a Facebook page.

For a more effective Facebook Holiday Ad Campaign, brands and businesses should not solely rely on paid ads. They should supplement these paid ads with organic posting. Stories can be an authentic way to show behind-the-scenes. Teaser clips can stir excitement about an upcoming event or product during the holiday. GIFs, infographics, memes can be relevant highlights for a featured holiday catalog. Testimonials and other user-generated content can work as well. You can liven up the holiday spirit with the endorsement of happy customers.

THE BOTTOM LINE

Planning for a Facebook Holiday Ad Campaign is somewhat challenging. But with adept knowledge of Facebook’s features and tools, it will be easier to reach your goals. Good preparation can also make it better. Enhancing your website for Facebook ads can boost conversion among mobile users, which occupy a majority of Facebook audiences. An updated product catalog allows a great buying experience. It avoids the frustration of non-availability for holiday shopping. Last, combining the power of Facebook paid ads and organic posts can do great things on your holiday ad campaigns!

Reference: https://www.socialmediaexaminer.com/how-to-plan-facebook-ad-campaign-for-the-holidays/