Planning for Facebook Holiday Ad Campaign

The holiday season is here! Many marketers are now planning for their holiday ad campaigns. According to a social media agency Hong Kong, Facebook adopts a different holiday approach and theme every year. This year, expect it to be totally different. As such, here is a guide if you are planning for a Facebook holiday ad campaign!

Enhance Your Website 

According to a digital marketing speaker Hong Kong, enhancing a business website for Facebook ads is a key to a successful holiday ad campaign. First, the website should be mobile-friendly as 98.5% of Facebook users access the platform on a mobile device. Most social media users logged in to their profiles to connect with the world and get ideas plus inspiration. Buying is not their main goal when visiting Facebook, Instagram, Twitter, etc. So, brands and businesses should ensure that their holiday ads are loading quickly to attract people’s attention and make a purchase. You can use Google’s PageSpeed Insights to check your website’s load speed and its performance on mobile devices. 

Another way to enhance your website for Facebook ads is to make the most of Facebook Pixel. The platform focuses on creating a great user experience, and such a code can boost data collection to replace pop-ups. Pop-ups can be annoying, and they can be enabled for a certain fee. To reduce this cost, install Facebook Pixel instead. It will allow you to track the activities of Facebook users on your website. As such, brands and businesses can find similar prospects and retarget Facebook ads on their holiday campaigns. 

Keep Your Facebook Product Catalog Updated

A Facebook Product Catalog is a collection folder of different products and services that brands and businesses offer. You can instantly connect these collection folders into Facebook Shops. Facebook strongly recommends keeping your Facebook Product Catalogs updated during the holiday seasons. Syncing them with your Facebook Shops allows real-time inventory sync. As such, holiday buyers will have an accurate idea of what items are available or not. 

You can also insert apply dynamic product ads on your Facebook Product Catalogs. It allows brands and businesses to retarget people who have shown interest in your products and services or have visited your websites. By reminding them of the item that has captured their attention, there’s a greater chance of boosting conversion during the holiday season. 

Plan Facebook Holiday Ad Campaign via Key Dates

There are important dates that brands and businesses have to keep in mind when planning for their Facebook holiday ad campaign. They are important to get better results in every step of the sales funnel. For example, a prospect may have abandoned a cart during the buying process. Enticing them with a seasonal discount can tempt them to complete the purchase. Here are some key dates to remember when planning a Facebook Holiday Ad Campaign:

  • October 31 – Halloween
  • November 04 – Diwali Festival
  • November 25 – Thanksgiving Day (USA)
  • November 26 – Black Friday
  • November 27 – Small Business Saturday (USA)
  • November 28 – Hannukah Festival
  • November 29 – Cyber Monday
  • December 04 – Small Business Saturday (UK)
  • December 18 – Super Saturday (last Saturday before Christmas)
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Boxing Day (UK)
  • December 31 – New Year’s Eve

Marketers can map out their content for these key dates in advance to plan a more effective Facebook Holiday Ad Campaign.

Supplement Paid Ads with Facebook Organic Content

Facebook organic content is posted without paid distribution. They are content that brands and businesses create to lead their audience on the buying journey. A video marketing agency Hong Kong highlights the importance of engaging your Facebook followers consistently. It does not only promote brand loyalty. It also expands the reach of a Facebook page.

For a more effective Facebook Holiday Ad Campaign, brands and businesses should not solely rely on paid ads. They should supplement these paid ads with organic posting. Stories can be an authentic way to show behind-the-scenes. Teaser clips can stir excitement about an upcoming event or product during the holiday. GIFs, infographics, memes can be relevant highlights for a featured holiday catalog. Testimonials and other user-generated content can work as well. You can liven up the holiday spirit with the endorsement of happy customers.

THE BOTTOM LINE

Planning for a Facebook Holiday Ad Campaign is somewhat challenging. But with adept knowledge of Facebook’s features and tools, it will be easier to reach your goals. Good preparation can also make it better. Enhancing your website for Facebook ads can boost conversion among mobile users, which occupy a majority of Facebook audiences. An updated product catalog allows a great buying experience. It avoids the frustration of non-availability for holiday shopping. Last, combining the power of Facebook paid ads and organic posts can do great things on your holiday ad campaigns!

Reference: https://www.socialmediaexaminer.com/how-to-plan-facebook-ad-campaign-for-the-holidays/