Tips to Getting Visuals Rank on Google

Search engines do not just rank text content. A digital marketing speaker Hong Kong notes that one of the most important pieces of content to boost search engine ranking is visuals. These include animation, GIFs, images, and videos, as a social media agency Hong Kong says. For a video marketing agency in Hong Kong, visuals make content more entertaining and interesting. That is why every brand or business should follow these tips to get visuals ranked on Google.

Create a Visual Sitemap

A visual sitemap is a file that can help search engines scan the visuals on a website correctly. It is an index of all the visual content on your web pages, together with the URLs of other domains. By using such a content delivery network (CDN), you can easily get your visuals ranked on Google. Some of the best practices when publishing images is to add meta descriptions. You can also include metadata like your contact and licensing information.

Host Visuals on A CDN

CDN literally means content delivery network. It is not a website hosting platform. Rather, CDN is a data center to help cache the visual components of a web page. Hosting visuals on a CDN optimizes and transforms images in real-time, making them suitable for delivery on a web page. In other words, CDN protects and ranks visuals on search engines.

Implement Lazy Loading

Lazy loading, also called on-demand loading, is an optimization technique for online content. The concept of lazy loading is to load any elements needed on a web page quickly and delays the loading of the elements not needed. They will only load once they are needed on the search. Implementing lazy loading can significantly speed up web page loading for those containing multiple visuals.

Leverage Browser Caching

Caching technically means putting content in a storage folder. Its purpose is to hide a website content that has the potential to be useful in the future. Among the assets that caching can store are CSS, HTML, images (such as backgrounds, logos, pictures, etc.), and JavaScript. These are all unchangeable static assets. Leveraging browser caching means storing relevant files on a visitor’s browser. As such, the files may load faster on their next visit to the page.

Name Images Properly

The best tip to get visuals ranked on SEO is to give visuals a descriptive name. Typically, visuals get a default file name like IMG_948392.jpg or something similar. It will be smart to change the file name into a description of the visual. Separate words with dashes, not underscore. Create a description in the natural language.

Resize Visuals Wisely

Visuals typically cover up a big file size. They can significantly affect the website loading speed and page experience. So, it is important to resize visuals wisely. Compress images and videos to their maximum display dimensions. Scale them responsively with cascading style sheets (CSS). There are several tools that brands and businesses can use to create website-optimized images. Among the most popular are:

  • Canva
  • Gutezli
  • Moz.Jpeg
  • pngquant
  • Resize Image After Upload Plugin

Reference: https://blog.red-website-design.co.uk/2022/06/15/image-seo-rank-higher/