Of all digital marketing strategies, SEO has driven the highest return on investment (ROI). According to a digital marketing speaker Hong Kong, 68 percent of online experiences start with a search engine. That is why they have yielded as high as 12.2 times ROI for every marketing spend. They even reduce the cost of acquiring new customers by 87.41 percent.
On another note, a social media agency Hong Kong highlights that Google covers 85 percent of global searches. It owns 91.42 percent market shares among search engines. It is also estimated that ranking first on Google organic results yields 34.2 percent of click-through rates.
Recently, video has seen impressive growth in generating leads and ranking in SEO. A video marketing agency Hong Kong notes that the technology brought about by mobile devices and smartphones boost video SEO. Now, more than ever, people use videos for entertainment, learning, product research, and shopping.
With all these changes in SEO, marketers should always experiment with new strategies and tools. Below are some new SEO tools to try in 2022.
CanIRank is the first SEO tool that uses artificial intelligence (AI). This SEO tool shows big opportunities on where to get links and where you miss out on optimization. What is best about this SEO tool is that it gives DIY instructions to help you fulfill its optimization recommendation.
Cut down research times by Contenteum. As it generates topics and keywords in seconds, it can help brands and businesses creates SEO content briefs that are ready for use. This SEO tool is a research, creation, and publishing tool.
Exploding Topics can help brands and businesses find exploding trends before they take off. It is a super convenient SEO tool for creating social media content. By analyzing millions of comments, mentions, and searches, this SEO tool suggests the latest content that can bring engagement.
The smartest way to classify search intent at scale is through Keywordinsights. This SEO tool uses geo-specific live SERP data to group keywords based on search intent. As such, the output suggests keywords that you can target for a single page or multiple pages.
MobileMoxie SERPerator is a Google mobile ran checker. First, it checks Google keyword ranking for SEO. Second, this SEO tool also tests local SEO. T does so by checking mobile rankings per address, rather than the city, state, or zip code. This means brands and businesses can see mobile search results as if they were standing in a specific address.
Reddico is the SEO tool for ambitious brands. It explores data from numerous sources and provides actional insights. It also performs competitor analysis to provide extra search capabilities. Reddico combines SEO talents with unique technology.
Get actionable insights to create organic content that drives traffic through Searchresponse.io. By performing PAA 100M+ questions, this SEO tool finds questions that people ask about your brand. It ranks the questions based on popularity and relevance.
Sitechecker gives you a fast and complete website audit. Such an SEO tool analyzes search performance daily. It also provides an updated to-do list for website backlinks, content, and rankings. It also simplifies the access of all important statistics into one dashboard.
Thruuu is an awesome SERP analyzer tool that can help you with your content marketing activities. This SEO tool gives comprehensive insights into your competitors’ content. It also provides a detailed Search Engine Result Page (SERP) of Google that can help brands and businesses understand why certain pages are ranking on top of Google. By knowing what topic they cover, you can fill in your content gaps with memorable content.
Get your SEO traffic up and to the right using the Zyppy SEO tool. First, it tracks all your title changes and measures organic clicks. Then, it evaluates traffic performances based on machine learning. One unique feature of the Zyppy SEO tool is its title optimizer. It allows you to advance keyword recommendations, edit titles, and launch traffic experiments.