How to Promote a Blog Post

There are more than 500 million blog sites in the world today. This accounts for more than 35% of all global websites. According to a digital marketing speaker Hong Kong, blogs add credibility to a website. It is because brands and businesses can use a blog to highlight their expertise in a certain field.

A social media agency Hong Kong highlights that for millennials, blogs drive brand loyalty. It keeps them updated on what is happening with a brand or the latest development for a product. Even a video marketing agency Hong Kong suggests repurposing videos into blog format to turn them evergreen.

With a lot of changes and competition in SEO, bloggers should be creative enough to drive traffic to a website. They should make people stop and notice their awesome content. There are tons of ways how to promote a blog post. But here are some of the easiest and fastest ways to do so.

Email Marketing

Email marketing uses email and newsletters to promote brands and businesses. It can also be a way how to promote a blog post. Studies showed that 47% of email recipients open an email based on subject lines. So, bloggers can use their headlines or titles to boost the open rates of their blog content. Besides, email marketing is free. It does not depend on paid ads and algorithms.

Get Involved in the Industry or Niche

To promote a blog post, you first need to choose an industry or niche. It is where your topics will evolve to provide valuable insights to your target audiences. So, you will need to get involved in the industry or niche. Attend conferences, training, and webinars. It can broaden your knowledge about the ins and outs of a specific industry. It can also expand your network with other experts and professionals. Being where the industry is can be a smart move. It can provide real value to your results.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click or PPC is an Internet marketing model where brands and businesses only pay once their ads are clicked. It is a form of paid advertising that is great to promote a blog on social media platforms like Facebook, Google, Instagram, LinkedIn, Pinterest, Snapchat, etc. PPC ads can result in instant traffic. They are also easy to budget and track.

Search Engine Optimization (SEO)

The best way to promote a blog post is through search engine optimization (SEO). These include putting the right keywords on the blog that the target audiences will most likely type on Google and other search engines. SEO writing tactics keep search engines happy in crawling your web pages. They can make your blogs visible on top of search results as long as you do not forget to prioritize human readers.

Social Shares

Today, there are around 3.96 billion social media users around the world. That is more than half of the global population. Shares in social media can increase brand awareness. Sharing links to your blog post drives traffic. They can also make other sites link to your content. Some examples of successful social media sharing are hashtag campaigns, memes, user-generated content (UGC), and visual links.