How to Generate Leads and Inquiries Online

More than half of global marketers allocate a budget for lead generation. There are 3 major strategies that they use to generate leads. These are through email, events, and content marketing. Around 82% believed that content marketing is the most important tactic. But the major question is – how do you generate leads and inquiries online? Here’s how!

According to a social media agency Hong Kong, it only takes 6 hours daily to reap the benefits of lead generation in social media. Having a content calendar for Facebook, Instagram, LinkedIn, and Twitter can even shorten up the time. The process also includes tracking inbound leads from Google and YouTube. Below are some techniques every brand or business should use to generate leads and inquiries online.

Email Nurture Campaign

If you want to sustainably generate leads and inquiries online, an email nurture campaign can get you closer to making people say “maybe” and then “yes” to your products and services. They can also keep your brand on top of their minds. 

There are 8 types of emails that you should include in your campaign. 

  • Welcome email to start a partnership.
  • Dedicated email for one-time offers.
  • Email newsletters for your brand’s updates.
  • Promotional emails to recommend blog posts, discounted offerings, eBooks, webinars, etc.
  • Re-engagement email to establish connection and goodwill among inactive followers or subscribers.
  • Review requests from happy customers to build up user-generated content (UGC).
  • Sponsorship email to display paid ads.
  • Transactional emails to complete a customer’s action. These may include a welcome email after someone registered on your site, a thank you email after making a purchase, etc.

Some pro-tips for an email nurture campaign are to ask what you want your customers to feel, direct your customers to a clear call to action (CTA), and use templates to speed up delivery.

Explainer Videos

As the attention span of modern consumers dwindles, people no longer have the patience to read long blog posts. People are more likely to engage with a brand’s product or service if there is an explainer video on how it works and the benefits they give. Reports showed that 66% of people prefer short videos in learning more about products and services. Around 84% of them were convinced to make a purchase after watching. 

To make explainer videos more effective, a video marketing agency Hong Kong recommends trying to keep them as short as 60 seconds. Putting a clear call to action in the middle of the roll results in the highest conversions. Brands and businesses should also repurpose and reuse videos creatively in different forms.

How-To Guides

How-To Guides are outlines of a step-by-step process that someone has to follow to complete a task. They help earn repeat business and a sense of trust with your customers. Before creating how-to guides, search the web to see if they already exist. Duplicating content may be confusing to searchers. They can also affect the SEO of your website. Ensure that you use eye-catching designs that are easy to download and understand.

Landing Pages

A landing page is a dedicated page on a website where customers touch down after clicking an email or paid ads. They are also designed to be SEO-friendly and to capture organic traffic. Thus, landing pages are all about conversions and destinations. To generate leads and inquiries through landing pages, here are the basic elements that it should include:

  • An attention-grabbing headline
  • At least 2 compelling CTAs positioned in a prominent space
  • Compelling design through a combination of colors, fonts, and imagery
  • Hyperlinks in the body copy for backlinking
  • Subheadings for ease of reading
  • Targeted contact forms
  • White spaces to promote clear messaging

Long-Tail Search Queries

Long-tail search queries are great SEO tactics. They work both for text and voice searches. A digital marketing speaker Hong Kong defines them as keywords or key phrases of very specific searches among online users. They do not generate much traffic, but they usually have higher conversion rates. This is because the more targeted your content marketing is, the greater is the chance to find your desired customers. Long-tail keywords and key phrases tend to be problem-based. They offer solutions that customers are more likely to buy in the future. Some pro-tips to creating long-tail search queries are building trust through helpful and well-researched content, creating a blog post that responds to long-tail keyword searches, and showcasing the solutions offered by your products and services.

Social Media Competitions

There is no better way to increase brand loyalty, engagement, and followers on social media than running competitions or contests. They can also boost generating leads and inquiries online. Such promotions are aimed at the follower and target audience of a brand or business in social media. As they offer prestige and prizes, it is a great opportunity to capture helpful information from the participants. To drive leads, make sure you capture the data of entrants for future targeting. Keep the mechanics accurate and simple. Offer relevant prizes to further promote the branding of your niche.


The word webinar is a blend of two words – “web” and “seminar.” It means a virtual event discussing topics among a small group of online audiences. Hosting purchase-driven webinars can greatly help generate leads and inquiries online. As you educate your target audiences, they add value to your products and services. The key is to capture their data by including important contact details all throughout. Ensure that your slides are branded and make it easy for participants to ask questions.


Writing to Sell on Instagram

Do you know that Instagram has surpassed the 1 billion global mark last 2020? This is a milestone that Facebook has once achieved. It also shows Instagram staying power. No wonder it is one of the top 5 most downloaded apps today in both the App Store and Google Play. A video marketing agency Hong Kong even notes that Instagram is among the top 3 best platforms for video marketing. Now, do you want more sales on your Instagram ads? In this article, learn about writing to sell on Instagram.

Be Consistent in Your Brand Voice

According to a social media agency Hong Kong, consistency is important for your audience to recognize your brand. It is the key to grow audience engagement and reach, not only on social media platforms but also on digital marketing as a whole. That is why it is important to maintain a consistent brand voice. It should be the same in all your content including blogs, emails, social media pages, social media posts, and websites. On Instagram, writing content with different brand voices loses a brand’s authenticity among its audiences. So, spend time writing with a consistent brand voice to sell on Instagram. As a pro tip, use simple terms, and make your content casual as Instagram is a relaxed space.

Create Catchy Headlines

The first 2 lines of your Instagram ad copies make or break the reach of your content. Most Instagram users scan the headline or first 2 lines of an Instagram post. If they are not that interesting, they ignore clicking the link and proceed to swiping on other content. That’s the importance of creating catchy headlines. Writing to sell on Instagram means knowing your target audience well. Try to discover any vacuum space they want to fill, and put those words in your headlines. A headline that leaves the reader too long for more has done a good job of catching their attention. 

Customize Your Instagram Stories

The best ad copies according to a digital marketing speaker Hong Kong are those that speak to a person’s mind. They make the audience feel like you were listening to them or reading their minds. This is one challenge of writing to sell on Instagram. Added to the challenge are Facebook’s stricter rules in using words that imply personal attributes. For example, a Facebook or Instagram ad that says, “Do you have trouble sleeping?” will most likely be rejected because it implies that you are assuming about a specific person. The best way to customize your Instagram Stories is by using the “If this… then that” format. For example, you can write, “If you’re having trouble sleeping, then look no further…” The key to writing customized stories to sell on Instagram is to bring the audience on a journey. Make sure that such a journey guides the reader to the next steps on how a brand can make his or her life better. Use numbers on your headline as people love them. Use other content to find inspiration.

Give People a Reason to Take Action Now

Most Instagrammers visit the platform to connect with the world and find inspiration. It is a rare intention for them to look for products and shop. They may commonly spot products and services that they are interested in. But they may not end up purchasing because there is no urgency to do so. Writing to sell on Instagram means creating scarcity or urgency on your ad copy. The best way to do this is to retarget warm leads through limited-edition showcases and time-limited promotional offerings. These Instagrammers who have shown interest in your products and services may not be necessarily looking for the best deals. But offering a discount for a limited time may influence their buying decisions. Exclusive products with a limited number can also push them to make a purchase. This works effectively among millennial audiences with the FOMO behavior.

Help People Self-Qualify

Writing to sell on Instagram means giving your audience a straightforward solution to their problems. The best way to do this is to help people self-qualify. Spell out the problem first. People who see the ad can relate if they are experiencing the same pain points. Then, take them into a journey of the possible solutions, and highlight the brand as the best choice. It is also important to rephrase what you write into yes or no questions. It is a good way to help the reader self-qualify. Once they self-qualify, it makes them more ready to buy. This can most likely boost conversions in your Instagram ads.

Tell Customers How to Complete a Purchase

Even if you have successfully convinced your audience to buy your products and services, there is a need to guide them to complete the process. Writing to sell on Instagram means telling your customers the next steps until they have successfully completed a purchase. Facebook and Instagram Shops now enable shopping stickers that lead users to the checkout cart when tapped. For some people who are not savvy enough, guide them by putting “Swipe Up to Shop” or “Tap to Shop Now” on your Instagram copy ads.


How to Get More Exposure and Sales Through Instagram Shopping

People are indeed social nowadays. On the beach, whether it’s brunch or business, most people take a snap and turn it into Instagrammable content. Such a photo-sharing app has been a favorite during holidays and vacations. Advertisers, brands, influencers, and marketers all include Instagram as part of their digital marketing strategy. It is because at this point, the target audiences and customers are on Instagram. Even a brand’s competitors are Instagrammers, too. Now, the question is, how can a brand get more exposure and sales through Instagram Shopping? 

Today, there are 1.704 billion Instagram users worldwide. This tremendous number of users is a clear indication of the platform’s power. Instagram is a social network that allows people to edit and share images and videos. Once, they are a hit among millennials and teens. But now, it continues to grow as one of the top social media platforms. In fact, Instagram generates 4x more interaction than Facebook. Instagram also has a strong impact on a buyer’s shopping journey. Around 80% of online shoppers decide whether to buy a product or service after seeing an Instagram post. Below are some tips on how a brand can get more exposure and sales through Instagram Shopping according to a digital marketing speaker Hong Kong.

Curate Product-Tagged Content into Instagram Guides

Instagram guides are digital catalogs of a brand’s products and services. Such a feature allows curation of content into groups and listings. There are 3 types of Instagram guides for product-tagged content.

  • FAQ guides answer the users’ most commonly asked questions. This can help them make their buying actions easier and quicker.
  • Gift guides collate products and services about gift ideas for Christmas, Mother’s Day, New Year’s Day, Valentines, and other special occasions. A unique feature of this tool is being able to tap into the audiences of tagged products and services.
  • Topic Guides allow grouping complementary products based on categories or niches. It can influence a reader’s buying decision by knowing which products complement the main product they are looking for. Through topic guides, brands can also group products and services according to the user’s interests. Some examples of topic guides are “What to Wear on a Summer Wedding,” “What to Wear on a Winter Wedding,” etc.

Optimize Product Tagging

social media agency Hong Kong recommends getting more exposure and sales on Instagram Shopping by optimizing product tags. A well-defined strategy of creating valuable content can build connections and drive engagement. Instagrammers are time-poor, so, encourage them to take quick actions by adding product tags on valuable content. Tag featured products for people to find more information about them. If a brand is not using in-app checkout, link the product directly to an eCommerce website. The key is to highlight your products and services by overlaying them on an Instagram post, but don’t overdo it. Too many product tags can ruin your strategy. 

Prioritize Product-Tagged Video Content to Improve Discoverability

According to a video marketing agency Hong Kong, the benefits of video marketing on Instagram today are unparalleled. Short-form video clips like Instagram Reels and Instagram Stories are a great way to tell a brand’s message and offer products and services to viewers. Brands can use them to answer FAQs, create explainers and how-tos, show the benefits of products and services, and take them on a behind-the-scenes journey. By using relevant hashtags, they can increase the discoverability of your products and services. Instagram Stories have seen 58% of Instagrammers become more interested in a product or service. They are a great place to drive traffic on your Instagram Shops. IGTV is also one thing to reconsider for video marketing on Instagram. They are 4x more visible on Instagram’s Explore feed than feed posts and 2x more visibility than Reels. Another form of video marketing on Instagram is through live broadcasts. Instagram Live allows brands to stream through Instagram Stories. They are a great way to connect to the audiences in real-time.

Remind Instagrammers About Instagram Wishlist

Another way to get more exposure and sales through Instagram Shopping is by highlighting the “Wishlist” feature on the platform. An Instagram Wishlist allows users to save products and services into a shopping collection. As such, they can easily come back, find the post, and make a purchase. Every time they visit their Wishlist, they will be reminded about the product or service. As a pro tip, brands should always include a call to action (CTA) for users to save products and services on a Wishlist.

The Bottom Line

People don’t go to Instagram for shopping. Their initial motive is to find ideas and inspirations. Yet, if brands have provided them with valuable content and creatively tapped product tags to influence their buying decisions, Instagram Shopping will be a success. Therefore, the key to getting more exposure and sales through Instagram Shops is to let the consumers “See, Tap, and Shop.”