Meta’s 6 Codes of Culture

Gone are the days when advertisers set up props in a studio to create engaging ads. A digital marketing speaker Hong Kong notes that as smartphones grew a lot smarter, brands and businesses can now create ads in a snap. Even a social media agency Hong Kong highlights that many social media platforms enable editing tools to create engaging images and videos. According to a video marketing agency Hong Kong, even the creation of Reels, Shorts, and TikTok clips can be outstanding using the mobile app.

Meta recently reported that culture drives people on Facebook and Instagram. Local shops are what they commonly search for and patronize. As such, Meta identifies 6 codes of culture that brands and businesses can appeal to and target to leverage their digital strategies.

Codes of Culture No. 1 – Behind the Scenes

Today, it is important for modern consumers to know how a brand or business exists, and what is their main goal to the community. It is best for brands and businesses to bring their prospects and customers inside their goals and stories. Behind the scenes shows authenticity and transparency. Helping your audiences know what you do and what you aim to achieve is an effective culture code.

Codes of Culture No. 2 – Editing Techniques

Lo-fi editing techniques can suggest hand-crafted intrigue. It is what luxury brands are doing right now. They no longer set up studio photo shoots for a product launch. Using AR & VR tools on mobile app boost the audience’s curiosity to try on their products.

Codes of Culture No. 3 – Humor

If Facebook is the king of social media, humor is the king of culture code. It bridges the gap between brands and audiences. There is no right way to create humor. It depends on the type of audience to which you want to display the post. The key is to appeal to their emotions and bring a positive side to every person.

Codes of Culture No. 4 – Language of the Platform

Culture code uses a different language of the platform. Typically, people are interested and prefer to join on what is trending at the moment. For example, millennials switch to TikTok as short-for videos became popular. They create and watch more shot music clips as TikTok hits the spotlight. Facebook and Instagram launched Reels, and YouTube launched Shorts. All of these are done to dance with the language of the platform.

Codes of Culture No. 5 – Real People Telling Stories

Putting real people in the limelight gives credibility to brands and businesses’ stories. They can be a business partner, a customer, an employee, a family member, etc. It is because people relate more to people’s recommendations instead of plain products and services ads. The best way to highlight this code of culture is to feature user-generated content like testimonials and unboxing.

Codes of Culture No. 6 – Reliability & Trust

Influencer marketing is still a part of the culture code. Creators and other celebrities can build reliability and trust among millennials. It is no surprise that brands and businesses collaborate with them to promote products and services. The advantage is the large number of loyal followers they have. Besides expanding reach, they can influence their buying behaviors.

Reference: https://www.facebook.com/business/news/culture-codes-platform-native-advertising

The Best Times to Post in Social Media – 2022

Social media is now considered a lifestyle. With more than half of the global population (4.62 billion) having a social media account, a digital marketing speaker Hong Kong never doubted its importance for every brand or business.

A social media agency Hong Kong noted that in 2022, the world’s favorite social media platforms are Facebook, YouTube, WhatsApp, Instagram, TikTok, Telegram, Snapchat, Twitter, Pinterest, and LinkedIn. For a video marketing agency Hong Kong, Facebook, Instagram, LinkedIn, and Twitter are the crowd’s favorites besides YouTube.

Yet the competition in social media is very stiff. Brands and businesses should aim at creating posts that make them stand out. Besides, they should also know the best times to post on social media to maximize reach. We’ve got you covered!

THE BEST TIMES TO POST ON SOCIAL MEDIA – 2022

The COVID-19 pandemic has significantly changed the world. It made people more concentrated and focused in the online world. So, what seems o be the best time to post on social media in the past years has also changed.

Every social media platform houses different types of audiences, content, policies, and visions. For brands and businesses, knowing the best days and times to post on social media can greatly boost engagement and reach. Sprout Social interpreted a series of data to determine the performance of social media posting at a certain date and time. The study is made on different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. FYI, these top times are recorded based on US Central Time Zone. Here are the results.

Overall

During the data interpretation, Sprout Social noticed that the highest time of engagement happened during midweek mornings. Overall, the best time to post on social media in 2022 is every Tuesday, Wednesday, and Thursday from 9:00 AM to 10:00 AM. While the worst time to post is on a weekend, especially Sunday.

Facebook

Facebook is still the king of social media. Even though it was rebranded into Meta, it remains the crowds’ favorite to browse. Interestingly, while midmornings dominated Facebook’s best time to post in the past, it seems that early morning hours have taken the lead. So, the best time to post on Facebook in 2022 is on a Tuesday at 3:00 AM and from Monday to Friday at 10:00 AM. Still, the worst time to post on Facebook is on a weekend, especially Saturday.

Instagram

Last year, Instagram switched to a photo-and-video-sharing app. As kt reached 2 billion monthly active users in 2021, there is no denying that the power of Instagram Stories will stay. Added to them are Instagram Reels. The best time to post on Instagram in 2022 is on a Monday at 11:00 AM, on a Tuesday and Wednesday from 10:00 AM to 1:00 PM, and on a Thursday and Friday from 10:00 AM to 11:00 AM. The worst time to post on Instagram is on a weekend, especially Sunday.

LinkedIn

LinkedIn is the largest global network of professionals. It is a unique social media platform because it targets knowledgeable and skilled audience groups. LinkedIn posts are typically formal and traditional. The best time to post on LinkedIn in 2022 is every Tuesday from 10:00 AM to 12:00 Noon. While the worst time to post on LinkedIn is on a Saturday and Sunday.

Twitter

Twitter is a go-to social media platform for breaking news and top global conversations. It is where brands and businesses target to participate in trending topics. The best time to post on Twitter in 2022 is every Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. While the worst time to post on Twitter is on a Sunday.

Reference: https://sproutsocial.com/insights/best-times-to-post-on-social-media/

A Guide to Using Google for eCommerce

Google is the largest global search engine. More than 91.5 percent of total online searches happened on Google. Founded in 1998, it is also the 3rd most googled word among searches.

According to a digital marketing speaker Hong Kong, Google is an essential part of communicating with a larger audience. Even a social media agency Hong Kong and video marketing agency Hong Kong never deny the fact that Google should always be a part of any online marketing approach.

Whatever is the niche of a brand or business, potential customers will be able to find them through Google. Therefore, brands and businesses should know how to use Google for eCommerce. Here’s a valuable guide!

THE ROLE OF GOOGLE IN DIGITAL MARKETING

The main role of Google in digital marketing is to boost visibility. People commonly search online by googling. As they search for answers to their problems or queries, Google suggests the best solutions. These are relevant products and services offered by brands and businesses.

Google is also a blessing for marketers. It provides analytic tools to help brands and businesses strengthen their online presence. Google AdWords and Google My Business are some free get-go tools that marketers can use to create ads and campaigns.

Google is everywhere! If brands and businesses target mobile users, they direct traffic from social media handles to Google. A hefty percentage of successful digital marketing campaigns among mobile devices started with a Google campaign.

A GUIDE TO USING GOOGLE FOR ECOMMERCE

Google has 4.3 billion users worldwide. More than 99,000 searches happened on Google every second. That is why Google can connect brands and businesses with the right customers at the right moment.

Create a Google Merchant Account

You first need to create an account at the Google Merchant Center. From there, you can get in front of shoppers across the Google searches, images, shopping tabs, etc. To boost traffic, you can also promote products and services through Google ads.

  • To get started, go to the Google Merchant Center and register your brand or business using a company email or Gmail email.
  • Then, you can create a merchant account by entering the URL of your website.
  • Tell Google about your brand or business by choosing between yes or no if you sell products online.
  • Enter the complete information about your brand or business. These include the business name, store name, or website name, together with your addresses and contact details. It is also important to note the categories or niches covered by the business.
  • Link any platform or third-party service that can help you promote and sell products on Google. If you are a Shopify merchant, Google will provide an automatic setup to link your account with the Shopify platform. But if you are not a Shopify merchant, the merchant center flow will skip the Shopify automation.
  • The next step is to provide shipping information. Google will then identify your website and its products. All you need to do is to confirm the list to show your products on Google. Moving forward, brands and businesses can manually add products to their Google listing. These are all subject to Google’s product reviews.

Display “Trusted Store” badges

Google now enables “trusted store” badges for merchants who continuously provide exemplary customer experience. Displaying the “trusted store” badge can boost Google eCommerce by making the brand or business reputation stand out among potential customers.

Help Google Understand Your Products Better

Google bots will try to match your products and services with relevant searches. To help Google understand your products better, it is vital to use strong product identifiers like the Global Trade Item Numbers (GTIN) for each product you have uploaded. Alternatively, using a Manufacturer’s Part Number (MPN) can boost Google’s understanding of your product feeds.

Use Google Product Data Attributes to Boost Visibility

Google’s product data attributes specify the uniqueness of a product via color, condition, material, pattern, and size. Submitting high-quality images and updated product details will catch the audience’s attention on Google. Google recommends uploading images with at least 650 x 850 pixels.

Reference: https://blog.red-website-design.co.uk/2021/08/20/google-merchant-center/

How to Promote a Blog Post

There are more than 500 million blog sites in the world today. This accounts for more than 35% of all global websites. According to a digital marketing speaker Hong Kong, blogs add credibility to a website. It is because brands and businesses can use a blog to highlight their expertise in a certain field.

A social media agency Hong Kong highlights that for millennials, blogs drive brand loyalty. It keeps them updated on what is happening with a brand or the latest development for a product. Even a video marketing agency Hong Kong suggests repurposing videos into blog format to turn them evergreen.

With a lot of changes and competition in SEO, bloggers should be creative enough to drive traffic to a website. They should make people stop and notice their awesome content. There are tons of ways how to promote a blog post. But here are some of the easiest and fastest ways to do so.

Email Marketing

Email marketing uses email and newsletters to promote brands and businesses. It can also be a way how to promote a blog post. Studies showed that 47% of email recipients open an email based on subject lines. So, bloggers can use their headlines or titles to boost the open rates of their blog content. Besides, email marketing is free. It does not depend on paid ads and algorithms.

Get Involved in the Industry or Niche

To promote a blog post, you first need to choose an industry or niche. It is where your topics will evolve to provide valuable insights to your target audiences. So, you will need to get involved in the industry or niche. Attend conferences, training, and webinars. It can broaden your knowledge about the ins and outs of a specific industry. It can also expand your network with other experts and professionals. Being where the industry is can be a smart move. It can provide real value to your results.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click or PPC is an Internet marketing model where brands and businesses only pay once their ads are clicked. It is a form of paid advertising that is great to promote a blog on social media platforms like Facebook, Google, Instagram, LinkedIn, Pinterest, Snapchat, etc. PPC ads can result in instant traffic. They are also easy to budget and track.

Search Engine Optimization (SEO)

The best way to promote a blog post is through search engine optimization (SEO). These include putting the right keywords on the blog that the target audiences will most likely type on Google and other search engines. SEO writing tactics keep search engines happy in crawling your web pages. They can make your blogs visible on top of search results as long as you do not forget to prioritize human readers.

Social Shares

Today, there are around 3.96 billion social media users around the world. That is more than half of the global population. Shares in social media can increase brand awareness. Sharing links to your blog post drives traffic. They can also make other sites link to your content. Some examples of successful social media sharing are hashtag campaigns, memes, user-generated content (UGC), and visual links.

Reference: https://quuu.co/blog/how-to-promote-your-blog/

How Instagram Algorithm Works

Instagram leaped in 2021. It experienced a lot of changes and growth last year. According to a social media agency Hong Kong, when Adam Mosseri announced that it no longer is a photo-sharing app, the Instagram Chief obviously pointed a big climb from its humble roots.

A digital marketing speaker Hong Kong highlights that Instagram is the 7th most visited site globally. Since its birth in October 2010, it has matured a lot as it turns 12 this year. What’s exciting for a video marketing agency Hong Kong is that Instagram switched into a photo-and-video-sharing app. Instead of focusing on square images. It has grown to focus on rich media.

In 2012, Facebook acquired Instagram. From 27 million monthly active users (MAU), it now stands with 2 billion MAUs. It is also the 4th most used social media platform, with 1 out of 2 users discovering a brand. For brands and businesses looking to reach a better handle of Instagram marketing this 2022, here’s an overview of how the Instagram algorithm works.

What Is Instagram Algorithm?

The Instagram algorithm uses classifiers and processes that function uniquely. It started with single photo streams arranged chronologically. In 2016, the big boom in Instagram membership caused many users to miss 50% of their Instagram feeds. So, the platform started ranking posts on what the users cared most about.

The Instagram algorithm is now tailored to an Instagrammer’s activity within the app. It means that each part of the app – Explore, feeds, Reels, Stories – used its own algorithm based on how people use it. For example, Instagrammers look for their closest friends on IG feeds and Stories. But they want to discover something new on Explore and Reels. So, Instagram ranks things differently on different parts of the app.

How Does the Instagram Algorithm Rank Explore?

Instagram Explore is designed to help Instagrammers discover new things. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Explore.

First, content that reaches the most engagement matters most on Instagram like Receiving a huge number of comments, DMs, likes, save, shares, tags, etc. In general, the algorithm looks at how popular the post is. Second, Instagram took into consideration relationships. The author of an Explore content must be shared by a follower or friend of an IG account. The post ranks well if the account holder interacts with the sharer in the last 7 days. The Instagram algorithm lastly considers what post an account holder recently interacted with.

How Does the Instagram Algorithm Rank Feeds and Stories?

Instagram feeds and Stories are places where Instagrammers want to see content from their family, friends, or people closest to them. As such, Instagram uses a relatively simple ranking for these elements. The platform ranks all the recent posts shared by people that an Instagram account followed.

Instagram also considers the people who made a post, what was posted, and users’ preferences. The platform called them “signals.” With thousands of them, here’s how the Instagram algorithm ranks feeds and Stories according to importance.

Instagrammers engage on a feed or story through comments, DMs, likes, save, shares, tags, etc. First and foremost, the Instagram algorithm ranks the content that receives the most engagement on top of feeds and stories. But it also considers mundane information about the content itself. These include the following:

  • The date it was posted as Instagram ranks in chronological order
  • The location nearest to the account holder
  • The length of a clip (if it is a video)

The Instagram algorithm also considers the author of the post and his/her relationship to the account holder. This is by determining how many times the account holder has interacted with the author within the last 7 days.

Last, the Instagram algorithm also considered the recent activities of the account holder. It helps the platform understand that seeing posts from a particular account and engaging in the posts generally signals interests and preferences.

How Does the Instagram Algorithm Rank Reels?

Reels are Instagram’s TikTok clone. They are short music clips that last for 30 seconds. Just like in Explore, a majority of Reels on the Reels tab are from accounts that an Instagrammer does not follow. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Reels.

Instagram ranks Reels that an account recently interacted with for the last 7 days such as comments, DMs, likes, save, shares, tags, etc. The algorithm also considers if an Instagrammer has close interactions with the author of the Reel in the last 7 days even if the account holder does not follow the Reels’ creator’s account. Instagram also considers the popularity and quality of these short music clips.

Reference: https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works

New SEO Tools to Try in 2022

Of all digital marketing strategies, SEO has driven the highest return on investment (ROI). According to a digital marketing speaker Hong Kong, 68 percent of online experiences start with a search engine. That is why they have yielded as high as 12.2 times ROI for every marketing spend. They even reduce the cost of acquiring new customers by 87.41 percent.

On another note, a social media agency Hong Kong highlights that Google covers 85 percent of global searches. It owns 91.42 percent market shares among search engines. It is also estimated that ranking first on Google organic results yields 34.2 percent of click-through rates.

Recently, video has seen impressive growth in generating leads and ranking in SEO. A video marketing agency Hong Kong notes that the technology brought about by mobile devices and smartphones boost video SEO. Now, more than ever, people use videos for entertainment, learning, product research, and shopping.

With all these changes in SEO, marketers should always experiment with new strategies and tools. Below are some new SEO tools to try in 2022.

CanIRank

CanIRank is the first SEO tool that uses artificial intelligence (AI). This SEO tool shows big opportunities on where to get links and where you miss out on optimization. What is best about this SEO tool is that it gives DIY instructions to help you fulfill its optimization recommendation.

Contenteum

Cut down research times by Contenteum. As it generates topics and keywords in seconds, it can help brands and businesses creates SEO content briefs that are ready for use. This SEO tool is a research, creation, and publishing tool.

Exploding Topics

Exploding Topics can help brands and businesses find exploding trends before they take off. It is a super convenient SEO tool for creating social media content. By analyzing millions of comments, mentions, and searches, this SEO tool suggests the latest content that can bring engagement.

Keywordinsights

The smartest way to classify search intent at scale is through Keywordinsights. This SEO tool uses geo-specific live SERP data to group keywords based on search intent. As such, the output suggests keywords that you can target for a single page or multiple pages.

MobileMoxie SERPerator

MobileMoxie SERPerator is a Google mobile ran checker. First, it checks Google keyword ranking for SEO. Second, this SEO tool also tests local SEO. T does so by checking mobile rankings per address, rather than the city, state, or zip code. This means brands and businesses can see mobile search results as if they were standing in a specific address.

Reddico

Reddico is the SEO tool for ambitious brands. It explores data from numerous sources and provides actional insights. It also performs competitor analysis to provide extra search capabilities. Reddico combines SEO talents with unique technology.

Searchresponse.io

Get actionable insights to create organic content that drives traffic through Searchresponse.io. By performing PAA 100M+ questions, this SEO tool finds questions that people ask about your brand. It ranks the questions based on popularity and relevance.

Sitechecker

Sitechecker gives you a fast and complete website audit. Such an SEO tool analyzes search performance daily. It also provides an updated to-do list for website backlinks, content, and rankings. It also simplifies the access of all important statistics into one dashboard.

Thruuu

Thruuu is an awesome SERP analyzer tool that can help you with your content marketing activities. This SEO tool gives comprehensive insights into your competitors’ content. It also provides a detailed Search Engine Result Page (SERP) of Google that can help brands and businesses understand why certain pages are ranking on top of Google. By knowing what topic they cover, you can fill in your content gaps with memorable content.

Zyppy.com

Get your SEO traffic up and to the right using the Zyppy SEO tool. First, it tracks all your title changes and measures organic clicks. Then, it evaluates traffic performances based on machine learning. One unique feature of the Zyppy SEO tool is its title optimizer. It allows you to advance keyword recommendations, edit titles, and launch traffic experiments.

Reference: https://www.pagetraffic.com/blog/new-seo-tools/

The Top Google Algorithm Updates of 2021

We are all lucky to have Google today. If you have a question, just Google for the answer. If you need to learn how to perform a certain task, Google it. No wonder Google is the largest global search engine. A digital marketing speaker Hong Kong highlights the importance of Google SEO to a digital marketing approach.

According to a social media agency Hong Kong, the Google algorithm has gone a long way more than indexing. Technology has made its artificial intelligence and machine learning smarter. Even a video marketing agency Hong Kong notes that the algorithm allows videos to rank on Google pages today.

Google algorithm is the process of retrieving search index data to give searchers the best results on their queries. Because of the recent privacy laws and updates, a lot of changes were made to the algorithm. Below are the top Google algorithm updates of 2021. They can serve as a guide among marketers when forming their strategies for this upcoming year.

February 2021 – Passage Ranking

Google’s Passage Ranking means using artificial intelligence (AI) to rank long-form content through web passages. This was rolled out by Google on 10 February 2021. Passage Ranking allows Google to differentiate passages on the same web page according to topics. As such, it also allows the sections of a page to rank on searches.

March 2021 – 100% Mobile-First Indexing

To date, there are 6.64 billion mobile users around the world. That is almost 84% of the global population. Google has long been working on ranking websites based on their mobile responsiveness. It is because a lot of searches happen using mobile devices. Last March 2021, Google has shifted to 100% mobile-first indexing. This means that the search engine will predominantly use the mobile version of a webpage in indexing and ranking.

April 2021 – Product Reviews

Last 22 April 2021, Google will no longer include product reviews from Amazon and other affiliate marketing on its search ranking. This is to ensure that valuable product ratings and reviews can encourage users to buy them.

May 2021 – MUM

MUM stands for Multitask Unified Model. On 18 May 2021, Google introduced this t5 text-to-text framework. It allows Google not only to understand the text. But it can also translate it into 75 languages. MUM has redefined Google searches by allowing the search engine to understand the context of the content for every region.

June 2021 – Link Spam

June 2021 called for websites to use quality links. Google rolled out “Link Spam” to prevent websites from using their own websites’ links. Link Spam encourages websites to use credible sources when linking to increase the chance of their content to rank on Google searches.

August 2021- Page Title

On 24 August 2021, Google will no longer adjust page titles according to queries. Instead of using HTML tags, Google will focus more on ranking pages based on the content. It is because the platform wants to provide more context based on what the user searches.

November 2021 – Core Update

Google Algorithm introduced a core update last November 2021. It is a move to fight spam among search engine results. Google’s core update was covered by the following webmaster guidelines. One of the main highlights of such an update is helping poor ranking websites on how to optimize their mobile page versions.

December 2021 – Local Search

Brands and businesses can feature their location on Google ads. This is to allow leads to call or visit your stores. In December 2021, Google enables local extensions to encourage brands and businesses to update their Google My Business profile addresses. It will allow them to rank on local searches for “Nearby Businesses.”

Reference: https://www.pagetraffic.com/blog/google-seo-algorithm-updates-2021/

Planning for Facebook Holiday Ad Campaign

The holiday season is here! Many marketers are now planning for their holiday ad campaigns. According to a social media agency Hong Kong, Facebook adopts a different holiday approach and theme every year. This year, expect it to be totally different. As such, here is a guide if you are planning for a Facebook holiday ad campaign!

Enhance Your Website 

According to a digital marketing speaker Hong Kong, enhancing a business website for Facebook ads is a key to a successful holiday ad campaign. First, the website should be mobile-friendly as 98.5% of Facebook users access the platform on a mobile device. Most social media users logged in to their profiles to connect with the world and get ideas plus inspiration. Buying is not their main goal when visiting Facebook, Instagram, Twitter, etc. So, brands and businesses should ensure that their holiday ads are loading quickly to attract people’s attention and make a purchase. You can use Google’s PageSpeed Insights to check your website’s load speed and its performance on mobile devices. 

Another way to enhance your website for Facebook ads is to make the most of Facebook Pixel. The platform focuses on creating a great user experience, and such a code can boost data collection to replace pop-ups. Pop-ups can be annoying, and they can be enabled for a certain fee. To reduce this cost, install Facebook Pixel instead. It will allow you to track the activities of Facebook users on your website. As such, brands and businesses can find similar prospects and retarget Facebook ads on their holiday campaigns. 

Keep Your Facebook Product Catalog Updated

A Facebook Product Catalog is a collection folder of different products and services that brands and businesses offer. You can instantly connect these collection folders into Facebook Shops. Facebook strongly recommends keeping your Facebook Product Catalogs updated during the holiday seasons. Syncing them with your Facebook Shops allows real-time inventory sync. As such, holiday buyers will have an accurate idea of what items are available or not. 

You can also insert apply dynamic product ads on your Facebook Product Catalogs. It allows brands and businesses to retarget people who have shown interest in your products and services or have visited your websites. By reminding them of the item that has captured their attention, there’s a greater chance of boosting conversion during the holiday season. 

Plan Facebook Holiday Ad Campaign via Key Dates

There are important dates that brands and businesses have to keep in mind when planning for their Facebook holiday ad campaign. They are important to get better results in every step of the sales funnel. For example, a prospect may have abandoned a cart during the buying process. Enticing them with a seasonal discount can tempt them to complete the purchase. Here are some key dates to remember when planning a Facebook Holiday Ad Campaign:

  • October 31 – Halloween
  • November 04 – Diwali Festival
  • November 25 – Thanksgiving Day (USA)
  • November 26 – Black Friday
  • November 27 – Small Business Saturday (USA)
  • November 28 – Hannukah Festival
  • November 29 – Cyber Monday
  • December 04 – Small Business Saturday (UK)
  • December 18 – Super Saturday (last Saturday before Christmas)
  • December 24 – Christmas Eve
  • December 25 – Christmas Day
  • December 26 – Boxing Day (UK)
  • December 31 – New Year’s Eve

Marketers can map out their content for these key dates in advance to plan a more effective Facebook Holiday Ad Campaign.

Supplement Paid Ads with Facebook Organic Content

Facebook organic content is posted without paid distribution. They are content that brands and businesses create to lead their audience on the buying journey. A video marketing agency Hong Kong highlights the importance of engaging your Facebook followers consistently. It does not only promote brand loyalty. It also expands the reach of a Facebook page.

For a more effective Facebook Holiday Ad Campaign, brands and businesses should not solely rely on paid ads. They should supplement these paid ads with organic posting. Stories can be an authentic way to show behind-the-scenes. Teaser clips can stir excitement about an upcoming event or product during the holiday. GIFs, infographics, memes can be relevant highlights for a featured holiday catalog. Testimonials and other user-generated content can work as well. You can liven up the holiday spirit with the endorsement of happy customers.

THE BOTTOM LINE

Planning for a Facebook Holiday Ad Campaign is somewhat challenging. But with adept knowledge of Facebook’s features and tools, it will be easier to reach your goals. Good preparation can also make it better. Enhancing your website for Facebook ads can boost conversion among mobile users, which occupy a majority of Facebook audiences. An updated product catalog allows a great buying experience. It avoids the frustration of non-availability for holiday shopping. Last, combining the power of Facebook paid ads and organic posts can do great things on your holiday ad campaigns!

Reference: https://www.socialmediaexaminer.com/how-to-plan-facebook-ad-campaign-for-the-holidays/

Using Instagram Collab for Posts and Reels

Collaboration is a vital part of Instagram communities. It helps brands, businesses, creators, and Instagrammers to connect better with each other. Last July, Instagram started testing “Collab” on posts and Reels. It is a means for Instagram accounts to co-author or partner with an Instagram feed post or story. A digital marketing speaker Hong Kong highlights the importance of “Collab” if a brand or business engages with influencer marketing on Instagram. In this article, learn how to use “Collab” and create effective “Collab” campaigns.

HOW “COLLAB” WORKS

Traditionally, there are two ways to partner on Instagram. The first one is to tag a brand or creator in a post as if tagging a friend. Such an option lacks transparency because you cannot differentiate between a personal and professional tag. The second way is to use branded content tag showing a post as sponsored. The downside of this option is that it is only available to a limited number of creators.

Recently, Instagram rolled out the “Collab” option. It became the third option to co-author or partner with other accounts, brands, or businesses. Instagram’s VP of Product, Vishal Shah, announced the feature via tweet. The “Collab” label allows an Instagram user to tag another account as an invitation for partnership. Once the request is accepted, both accounts will show as co-authors of a post or story. Followers of both accounts will see the post on their headers. Reactions received by a “Collab” post or story will be grouped under both accounts. These include comments, likes, and shares. 

A social media agency Hong Kong notes that “Collab” tags are available for all public accounts regardless of their audience size. Using “Collab,” a user can tag 20 accounts in total. For example, a user can tag 10 people (normal tags) and 10 collaborators (collab tags). The user also has the option to tag zero people and 20 collaborators. 

Collab is thus a more straightforward way to show partnerships on Instagram. “Collab” makes it easier and faster to share partnership content. It allows both partners to get full credits on a feed post or story. It also boosts conversions and reaches by promoting transparency among followers. Currently, “Collab” is available in India, Ireland, and the UK. Instagram is gradually rolling it out to other regions globally.

Using Instagram Collab on Feed Post

A feed post is an original type of content on Instagram. They can either be a single photo, a carousel of multiple images, or a short video. These types of content stay on an Instagram profile unless the account holder chooses to delete them. Feed posts are the first type of content that a visitor will see on an Instagram profile. 

To create a “Collab” via feed posts, upload an image, multiple images, or video. Then tap “Next” to view your post setting.  Under the tagging tab, choose the “invite a collaborator” option and start tagging brands or friends. Once you’ve chosen a collaborator or collaborators, tap the checkmark to confirm. You will see a quick summary of the collaborators you’ve tagged. You can go ahead and publish your feed post once satisfied. For “Collab” to show on each tagged account, the account holder should approve the tag first. So, it may take a while before the feed post shows up in their accounts.

Using Instagram Collab on Reels

video marketing agency Hong Kong strongly recommends using “Collab” on Instagram Reels. They are short music videos that resemble TikTok clips. Reels have a dedicated tab on Instagram’s main feed. They also show up in multiple spots like feed posts and Stories.

To create a “Collab” via Reels, upload your recorded video as Reels. Then tap the tag option to access the “Collab” label. Choose the “invite a collaborator” option and start tagging brands or friends. Once you’ve chosen a collaborator or collaborators, tap the checkmark to confirm. You will see a quick summary of the collaborators you’ve tagged. You can go ahead and publish your Reels once satisfied. For “Collab” to show on each tagged account, the account holder should approve the tag first. So, it may take a while before the Reels show up in their accounts.

THE BOTTOM LINE

Using Instagram Collab for posts and Reels has several benefits as they share the same characteristics. They may probably be the reasons why Instagram restricted the use of “Collab” labels on both types of content. 

  • Both feed posts and Reels are permanent IG content. They stay on an Instagram profile unless the account holder chooses to delete them.
  • Both feed posts and Reels can use shop tags
  • Both feed posts and Reels show up on the Explore page.

In general, brands and businesses can boost their marketing posts through “Collab” on posts and Reels.

Reference: https://www.socialmediaexaminer.com/how-to-use-the-instagram-collab-feature-for-posts-and-reels/

Key eCommerce Trends to Watch Out For

When you think of cherry on a cake, eCommerce is not about it. Rather, eCommerce is a new cake. It is a relatively new field in digital marketing. It started way back in 1972 and has now boomed after the COVID-19 pandemic. 

A digital marketing speaker Hong Kong notes that the Electronic Data Interchange spearheaded the foundation of eCommerce in 1960. It was designed to replace email and fax for data exchange and trading. In 1972, a team of Stanford students made the first online trading. They sold cannabis to MIT students via the Arpanet. In 1992, the first eCommerce site, Book Stacks Unlimited, was created. It eventually became Barnes and Noble today. Five years later, Dell became the first eCommerce site with online sales of $1 million

Since then, there has been no stopping in the developments and trends of eCommerce. Modern technology has put online shopping on the map. Top eCommerce websites like Amazon, BigCommerce, GoDaddy, Shopify, Wix, and WooCommerce have organized eCommerce categories. PayPal has made the online shopping process seamless in 1998. Social media websites have also allowed the integration of eCommerce sites within the pages of modern brands and businesses. Below, let us check the key eCommerce trends to watch out for today!

WHAT IS ECOMMERCE?

eCommerce stands for electronic commerce. It is the buying and selling of goods and services using the internet. It is a substitute for physical stores. Modern business typically maintains both brick-and-mortar stores and eCommerce shops. eCommerce covers four major categories. These are:

  • B2B (business to business)
  • B2C (business to consumer)
  • C2B (consumer to business)
  • C2C (consumer to consumer)

eCommerce is a digital version of mail-order catalog shopping. Businesses and consumers can transact using computers, desktops, smartphones, and tablets, via eCommerce. It offers a wide range of products and services. The line can be anything you can imagine – from books, financial services, music, plane tickets, to unique offerings. As such, eCommerce is considered a very disruptive technology.

Many brands and businesses were able to establish a wider market presence through eCommerce. A social media agency Hong Kong highlights that eCommerce stores have connected to the world. They make the discovery and distribution of goods and services cheaper and easier.

KEY ECOMMERCE TRENDS TO WATCH OUT FOR

  • AI powers personalized experience among eCommerce shops. Most brands and businesses today use artificial intelligence (AI) such as big data, chatbots, and machine learning. They are becoming a mainstream element of eCommerce sites. Big data provides effective purchase recommendations. Chatbots make it possible to provide customer support 24/7. Machine learning helps brands and businesses segment their audiences based on demographics and online activities. All these factors make online shopping highly targeted. As such, brands and businesses have increased conversion making the return on investment highly positive. 
  • Consumers are becoming more environmentally conscious. Today, modern consumers are becoming conscious of how their purchases affect the environment. As they become exposed to the impacts of global warming, the more they become environment-conscious and socially responsible. A big impact on eCommerce is that 73% of global consumers would change their shopping habits to reduce harm within the environment. They are even willing to pay a premium price for eco-friendly brands. As such, brands and businesses should support sustainable development goals
  • Mobile eCommerce is enormously becoming an omnichannel experience. Today, around 7.1 billion access the Internet using smartphones or mobile devices. In 2021, around 73% of eCommerce sales are expected to take place among mobile devices. It is because of the ease of payment and shop integrations between social media apps and mobile shopping apps. A video marketing agency Hong Kong even notes that product tags added on video ads direct viewers to a checkout cart. By making the buying experience faster and seamless, mobile eCommerce is a key trend to watch out for among brands and businesses.
  • Social Media users are increasingly engaging in branded and shoppable content. eCommerce has now conquered social media networks. Modern consumers, especially millennials, discover brands, products, and services through their social media feeds. In fact, 113 million users tap on shopping posts to learn more about products and services. As they do not interrupt the reading and viewing experience, images and video ads significantly boost conversion and sales among brands and businesses.
  • Voice shopping is creating a significant impact online. Modern mobile users are using voice commands more often. They are an effective alternative to text and word search. Voice assistants like Alexa and Siri offer personalized shopping recommendations. As such, voice shopping is creating a significant impact on eCommerce. It allows faster search and checkouts with less screen time. Voice search is powered by automation. It also makes shopping more convenient and seamless. For most eCommerce brands and businesses, they are the key to a positive buying experience.

Reference: https://www.socialmediatoday.com/news/future-ecommerce-trends-to-watch-out-for-infographic/604945/