Meta’s 6 Codes of Culture

Gone are the days when advertisers set up props in a studio to create engaging ads. A digital marketing speaker Hong Kong notes that as smartphones grew a lot smarter, brands and businesses can now create ads in a snap. Even a social media agency Hong Kong highlights that many social media platforms enable editing tools to create engaging images and videos. According to a video marketing agency Hong Kong, even the creation of Reels, Shorts, and TikTok clips can be outstanding using the mobile app.

Meta recently reported that culture drives people on Facebook and Instagram. Local shops are what they commonly search for and patronize. As such, Meta identifies 6 codes of culture that brands and businesses can appeal to and target to leverage their digital strategies.

Codes of Culture No. 1 – Behind the Scenes

Today, it is important for modern consumers to know how a brand or business exists, and what is their main goal to the community. It is best for brands and businesses to bring their prospects and customers inside their goals and stories. Behind the scenes shows authenticity and transparency. Helping your audiences know what you do and what you aim to achieve is an effective culture code.

Codes of Culture No. 2 – Editing Techniques

Lo-fi editing techniques can suggest hand-crafted intrigue. It is what luxury brands are doing right now. They no longer set up studio photo shoots for a product launch. Using AR & VR tools on mobile app boost the audience’s curiosity to try on their products.

Codes of Culture No. 3 – Humor

If Facebook is the king of social media, humor is the king of culture code. It bridges the gap between brands and audiences. There is no right way to create humor. It depends on the type of audience to which you want to display the post. The key is to appeal to their emotions and bring a positive side to every person.

Codes of Culture No. 4 – Language of the Platform

Culture code uses a different language of the platform. Typically, people are interested and prefer to join on what is trending at the moment. For example, millennials switch to TikTok as short-for videos became popular. They create and watch more shot music clips as TikTok hits the spotlight. Facebook and Instagram launched Reels, and YouTube launched Shorts. All of these are done to dance with the language of the platform.

Codes of Culture No. 5 – Real People Telling Stories

Putting real people in the limelight gives credibility to brands and businesses’ stories. They can be a business partner, a customer, an employee, a family member, etc. It is because people relate more to people’s recommendations instead of plain products and services ads. The best way to highlight this code of culture is to feature user-generated content like testimonials and unboxing.

Codes of Culture No. 6 – Reliability & Trust

Influencer marketing is still a part of the culture code. Creators and other celebrities can build reliability and trust among millennials. It is no surprise that brands and businesses collaborate with them to promote products and services. The advantage is the large number of loyal followers they have. Besides expanding reach, they can influence their buying behaviors.

Reference: https://www.facebook.com/business/news/culture-codes-platform-native-advertising

The Best Times to Post in Social Media – 2022

Social media is now considered a lifestyle. With more than half of the global population (4.62 billion) having a social media account, a digital marketing speaker Hong Kong never doubted its importance for every brand or business.

A social media agency Hong Kong noted that in 2022, the world’s favorite social media platforms are Facebook, YouTube, WhatsApp, Instagram, TikTok, Telegram, Snapchat, Twitter, Pinterest, and LinkedIn. For a video marketing agency Hong Kong, Facebook, Instagram, LinkedIn, and Twitter are the crowd’s favorites besides YouTube.

Yet the competition in social media is very stiff. Brands and businesses should aim at creating posts that make them stand out. Besides, they should also know the best times to post on social media to maximize reach. We’ve got you covered!

THE BEST TIMES TO POST ON SOCIAL MEDIA – 2022

The COVID-19 pandemic has significantly changed the world. It made people more concentrated and focused in the online world. So, what seems o be the best time to post on social media in the past years has also changed.

Every social media platform houses different types of audiences, content, policies, and visions. For brands and businesses, knowing the best days and times to post on social media can greatly boost engagement and reach. Sprout Social interpreted a series of data to determine the performance of social media posting at a certain date and time. The study is made on different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. FYI, these top times are recorded based on US Central Time Zone. Here are the results.

Overall

During the data interpretation, Sprout Social noticed that the highest time of engagement happened during midweek mornings. Overall, the best time to post on social media in 2022 is every Tuesday, Wednesday, and Thursday from 9:00 AM to 10:00 AM. While the worst time to post is on a weekend, especially Sunday.

Facebook

Facebook is still the king of social media. Even though it was rebranded into Meta, it remains the crowds’ favorite to browse. Interestingly, while midmornings dominated Facebook’s best time to post in the past, it seems that early morning hours have taken the lead. So, the best time to post on Facebook in 2022 is on a Tuesday at 3:00 AM and from Monday to Friday at 10:00 AM. Still, the worst time to post on Facebook is on a weekend, especially Saturday.

Instagram

Last year, Instagram switched to a photo-and-video-sharing app. As kt reached 2 billion monthly active users in 2021, there is no denying that the power of Instagram Stories will stay. Added to them are Instagram Reels. The best time to post on Instagram in 2022 is on a Monday at 11:00 AM, on a Tuesday and Wednesday from 10:00 AM to 1:00 PM, and on a Thursday and Friday from 10:00 AM to 11:00 AM. The worst time to post on Instagram is on a weekend, especially Sunday.

LinkedIn

LinkedIn is the largest global network of professionals. It is a unique social media platform because it targets knowledgeable and skilled audience groups. LinkedIn posts are typically formal and traditional. The best time to post on LinkedIn in 2022 is every Tuesday from 10:00 AM to 12:00 Noon. While the worst time to post on LinkedIn is on a Saturday and Sunday.

Twitter

Twitter is a go-to social media platform for breaking news and top global conversations. It is where brands and businesses target to participate in trending topics. The best time to post on Twitter in 2022 is every Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. While the worst time to post on Twitter is on a Sunday.

Reference: https://sproutsocial.com/insights/best-times-to-post-on-social-media/

A Guide to Using Google for eCommerce

Google is the largest global search engine. More than 91.5 percent of total online searches happened on Google. Founded in 1998, it is also the 3rd most googled word among searches.

According to a digital marketing speaker Hong Kong, Google is an essential part of communicating with a larger audience. Even a social media agency Hong Kong and video marketing agency Hong Kong never deny the fact that Google should always be a part of any online marketing approach.

Whatever is the niche of a brand or business, potential customers will be able to find them through Google. Therefore, brands and businesses should know how to use Google for eCommerce. Here’s a valuable guide!

THE ROLE OF GOOGLE IN DIGITAL MARKETING

The main role of Google in digital marketing is to boost visibility. People commonly search online by googling. As they search for answers to their problems or queries, Google suggests the best solutions. These are relevant products and services offered by brands and businesses.

Google is also a blessing for marketers. It provides analytic tools to help brands and businesses strengthen their online presence. Google AdWords and Google My Business are some free get-go tools that marketers can use to create ads and campaigns.

Google is everywhere! If brands and businesses target mobile users, they direct traffic from social media handles to Google. A hefty percentage of successful digital marketing campaigns among mobile devices started with a Google campaign.

A GUIDE TO USING GOOGLE FOR ECOMMERCE

Google has 4.3 billion users worldwide. More than 99,000 searches happened on Google every second. That is why Google can connect brands and businesses with the right customers at the right moment.

Create a Google Merchant Account

You first need to create an account at the Google Merchant Center. From there, you can get in front of shoppers across the Google searches, images, shopping tabs, etc. To boost traffic, you can also promote products and services through Google ads.

  • To get started, go to the Google Merchant Center and register your brand or business using a company email or Gmail email.
  • Then, you can create a merchant account by entering the URL of your website.
  • Tell Google about your brand or business by choosing between yes or no if you sell products online.
  • Enter the complete information about your brand or business. These include the business name, store name, or website name, together with your addresses and contact details. It is also important to note the categories or niches covered by the business.
  • Link any platform or third-party service that can help you promote and sell products on Google. If you are a Shopify merchant, Google will provide an automatic setup to link your account with the Shopify platform. But if you are not a Shopify merchant, the merchant center flow will skip the Shopify automation.
  • The next step is to provide shipping information. Google will then identify your website and its products. All you need to do is to confirm the list to show your products on Google. Moving forward, brands and businesses can manually add products to their Google listing. These are all subject to Google’s product reviews.

Display “Trusted Store” badges

Google now enables “trusted store” badges for merchants who continuously provide exemplary customer experience. Displaying the “trusted store” badge can boost Google eCommerce by making the brand or business reputation stand out among potential customers.

Help Google Understand Your Products Better

Google bots will try to match your products and services with relevant searches. To help Google understand your products better, it is vital to use strong product identifiers like the Global Trade Item Numbers (GTIN) for each product you have uploaded. Alternatively, using a Manufacturer’s Part Number (MPN) can boost Google’s understanding of your product feeds.

Use Google Product Data Attributes to Boost Visibility

Google’s product data attributes specify the uniqueness of a product via color, condition, material, pattern, and size. Submitting high-quality images and updated product details will catch the audience’s attention on Google. Google recommends uploading images with at least 650 x 850 pixels.

Reference: https://blog.red-website-design.co.uk/2021/08/20/google-merchant-center/

How to Promote a Blog Post

There are more than 500 million blog sites in the world today. This accounts for more than 35% of all global websites. According to a digital marketing speaker Hong Kong, blogs add credibility to a website. It is because brands and businesses can use a blog to highlight their expertise in a certain field.

A social media agency Hong Kong highlights that for millennials, blogs drive brand loyalty. It keeps them updated on what is happening with a brand or the latest development for a product. Even a video marketing agency Hong Kong suggests repurposing videos into blog format to turn them evergreen.

With a lot of changes and competition in SEO, bloggers should be creative enough to drive traffic to a website. They should make people stop and notice their awesome content. There are tons of ways how to promote a blog post. But here are some of the easiest and fastest ways to do so.

Email Marketing

Email marketing uses email and newsletters to promote brands and businesses. It can also be a way how to promote a blog post. Studies showed that 47% of email recipients open an email based on subject lines. So, bloggers can use their headlines or titles to boost the open rates of their blog content. Besides, email marketing is free. It does not depend on paid ads and algorithms.

Get Involved in the Industry or Niche

To promote a blog post, you first need to choose an industry or niche. It is where your topics will evolve to provide valuable insights to your target audiences. So, you will need to get involved in the industry or niche. Attend conferences, training, and webinars. It can broaden your knowledge about the ins and outs of a specific industry. It can also expand your network with other experts and professionals. Being where the industry is can be a smart move. It can provide real value to your results.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click or PPC is an Internet marketing model where brands and businesses only pay once their ads are clicked. It is a form of paid advertising that is great to promote a blog on social media platforms like Facebook, Google, Instagram, LinkedIn, Pinterest, Snapchat, etc. PPC ads can result in instant traffic. They are also easy to budget and track.

Search Engine Optimization (SEO)

The best way to promote a blog post is through search engine optimization (SEO). These include putting the right keywords on the blog that the target audiences will most likely type on Google and other search engines. SEO writing tactics keep search engines happy in crawling your web pages. They can make your blogs visible on top of search results as long as you do not forget to prioritize human readers.

Social Shares

Today, there are around 3.96 billion social media users around the world. That is more than half of the global population. Shares in social media can increase brand awareness. Sharing links to your blog post drives traffic. They can also make other sites link to your content. Some examples of successful social media sharing are hashtag campaigns, memes, user-generated content (UGC), and visual links.

Reference: https://quuu.co/blog/how-to-promote-your-blog/

How Instagram Algorithm Works

Instagram leaped in 2021. It experienced a lot of changes and growth last year. According to a social media agency Hong Kong, when Adam Mosseri announced that it no longer is a photo-sharing app, the Instagram Chief obviously pointed a big climb from its humble roots.

A digital marketing speaker Hong Kong highlights that Instagram is the 7th most visited site globally. Since its birth in October 2010, it has matured a lot as it turns 12 this year. What’s exciting for a video marketing agency Hong Kong is that Instagram switched into a photo-and-video-sharing app. Instead of focusing on square images. It has grown to focus on rich media.

In 2012, Facebook acquired Instagram. From 27 million monthly active users (MAU), it now stands with 2 billion MAUs. It is also the 4th most used social media platform, with 1 out of 2 users discovering a brand. For brands and businesses looking to reach a better handle of Instagram marketing this 2022, here’s an overview of how the Instagram algorithm works.

What Is Instagram Algorithm?

The Instagram algorithm uses classifiers and processes that function uniquely. It started with single photo streams arranged chronologically. In 2016, the big boom in Instagram membership caused many users to miss 50% of their Instagram feeds. So, the platform started ranking posts on what the users cared most about.

The Instagram algorithm is now tailored to an Instagrammer’s activity within the app. It means that each part of the app – Explore, feeds, Reels, Stories – used its own algorithm based on how people use it. For example, Instagrammers look for their closest friends on IG feeds and Stories. But they want to discover something new on Explore and Reels. So, Instagram ranks things differently on different parts of the app.

How Does the Instagram Algorithm Rank Explore?

Instagram Explore is designed to help Instagrammers discover new things. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Explore.

First, content that reaches the most engagement matters most on Instagram like Receiving a huge number of comments, DMs, likes, save, shares, tags, etc. In general, the algorithm looks at how popular the post is. Second, Instagram took into consideration relationships. The author of an Explore content must be shared by a follower or friend of an IG account. The post ranks well if the account holder interacts with the sharer in the last 7 days. The Instagram algorithm lastly considers what post an account holder recently interacted with.

How Does the Instagram Algorithm Rank Feeds and Stories?

Instagram feeds and Stories are places where Instagrammers want to see content from their family, friends, or people closest to them. As such, Instagram uses a relatively simple ranking for these elements. The platform ranks all the recent posts shared by people that an Instagram account followed.

Instagram also considers the people who made a post, what was posted, and users’ preferences. The platform called them “signals.” With thousands of them, here’s how the Instagram algorithm ranks feeds and Stories according to importance.

Instagrammers engage on a feed or story through comments, DMs, likes, save, shares, tags, etc. First and foremost, the Instagram algorithm ranks the content that receives the most engagement on top of feeds and stories. But it also considers mundane information about the content itself. These include the following:

  • The date it was posted as Instagram ranks in chronological order
  • The location nearest to the account holder
  • The length of a clip (if it is a video)

The Instagram algorithm also considers the author of the post and his/her relationship to the account holder. This is by determining how many times the account holder has interacted with the author within the last 7 days.

Last, the Instagram algorithm also considered the recent activities of the account holder. It helps the platform understand that seeing posts from a particular account and engaging in the posts generally signals interests and preferences.

How Does the Instagram Algorithm Rank Reels?

Reels are Instagram’s TikTok clone. They are short music clips that last for 30 seconds. Just like in Explore, a majority of Reels on the Reels tab are from accounts that an Instagrammer does not follow. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Reels.

Instagram ranks Reels that an account recently interacted with for the last 7 days such as comments, DMs, likes, save, shares, tags, etc. The algorithm also considers if an Instagrammer has close interactions with the author of the Reel in the last 7 days even if the account holder does not follow the Reels’ creator’s account. Instagram also considers the popularity and quality of these short music clips.

Reference: https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works

New SEO Tools to Try in 2022

Of all digital marketing strategies, SEO has driven the highest return on investment (ROI). According to a digital marketing speaker Hong Kong, 68 percent of online experiences start with a search engine. That is why they have yielded as high as 12.2 times ROI for every marketing spend. They even reduce the cost of acquiring new customers by 87.41 percent.

On another note, a social media agency Hong Kong highlights that Google covers 85 percent of global searches. It owns 91.42 percent market shares among search engines. It is also estimated that ranking first on Google organic results yields 34.2 percent of click-through rates.

Recently, video has seen impressive growth in generating leads and ranking in SEO. A video marketing agency Hong Kong notes that the technology brought about by mobile devices and smartphones boost video SEO. Now, more than ever, people use videos for entertainment, learning, product research, and shopping.

With all these changes in SEO, marketers should always experiment with new strategies and tools. Below are some new SEO tools to try in 2022.

CanIRank

CanIRank is the first SEO tool that uses artificial intelligence (AI). This SEO tool shows big opportunities on where to get links and where you miss out on optimization. What is best about this SEO tool is that it gives DIY instructions to help you fulfill its optimization recommendation.

Contenteum

Cut down research times by Contenteum. As it generates topics and keywords in seconds, it can help brands and businesses creates SEO content briefs that are ready for use. This SEO tool is a research, creation, and publishing tool.

Exploding Topics

Exploding Topics can help brands and businesses find exploding trends before they take off. It is a super convenient SEO tool for creating social media content. By analyzing millions of comments, mentions, and searches, this SEO tool suggests the latest content that can bring engagement.

Keywordinsights

The smartest way to classify search intent at scale is through Keywordinsights. This SEO tool uses geo-specific live SERP data to group keywords based on search intent. As such, the output suggests keywords that you can target for a single page or multiple pages.

MobileMoxie SERPerator

MobileMoxie SERPerator is a Google mobile ran checker. First, it checks Google keyword ranking for SEO. Second, this SEO tool also tests local SEO. T does so by checking mobile rankings per address, rather than the city, state, or zip code. This means brands and businesses can see mobile search results as if they were standing in a specific address.

Reddico

Reddico is the SEO tool for ambitious brands. It explores data from numerous sources and provides actional insights. It also performs competitor analysis to provide extra search capabilities. Reddico combines SEO talents with unique technology.

Searchresponse.io

Get actionable insights to create organic content that drives traffic through Searchresponse.io. By performing PAA 100M+ questions, this SEO tool finds questions that people ask about your brand. It ranks the questions based on popularity and relevance.

Sitechecker

Sitechecker gives you a fast and complete website audit. Such an SEO tool analyzes search performance daily. It also provides an updated to-do list for website backlinks, content, and rankings. It also simplifies the access of all important statistics into one dashboard.

Thruuu

Thruuu is an awesome SERP analyzer tool that can help you with your content marketing activities. This SEO tool gives comprehensive insights into your competitors’ content. It also provides a detailed Search Engine Result Page (SERP) of Google that can help brands and businesses understand why certain pages are ranking on top of Google. By knowing what topic they cover, you can fill in your content gaps with memorable content.

Zyppy.com

Get your SEO traffic up and to the right using the Zyppy SEO tool. First, it tracks all your title changes and measures organic clicks. Then, it evaluates traffic performances based on machine learning. One unique feature of the Zyppy SEO tool is its title optimizer. It allows you to advance keyword recommendations, edit titles, and launch traffic experiments.

Reference: https://www.pagetraffic.com/blog/new-seo-tools/

The Top Google Algorithm Updates of 2021

We are all lucky to have Google today. If you have a question, just Google for the answer. If you need to learn how to perform a certain task, Google it. No wonder Google is the largest global search engine. A digital marketing speaker Hong Kong highlights the importance of Google SEO to a digital marketing approach.

According to a social media agency Hong Kong, the Google algorithm has gone a long way more than indexing. Technology has made its artificial intelligence and machine learning smarter. Even a video marketing agency Hong Kong notes that the algorithm allows videos to rank on Google pages today.

Google algorithm is the process of retrieving search index data to give searchers the best results on their queries. Because of the recent privacy laws and updates, a lot of changes were made to the algorithm. Below are the top Google algorithm updates of 2021. They can serve as a guide among marketers when forming their strategies for this upcoming year.

February 2021 – Passage Ranking

Google’s Passage Ranking means using artificial intelligence (AI) to rank long-form content through web passages. This was rolled out by Google on 10 February 2021. Passage Ranking allows Google to differentiate passages on the same web page according to topics. As such, it also allows the sections of a page to rank on searches.

March 2021 – 100% Mobile-First Indexing

To date, there are 6.64 billion mobile users around the world. That is almost 84% of the global population. Google has long been working on ranking websites based on their mobile responsiveness. It is because a lot of searches happen using mobile devices. Last March 2021, Google has shifted to 100% mobile-first indexing. This means that the search engine will predominantly use the mobile version of a webpage in indexing and ranking.

April 2021 – Product Reviews

Last 22 April 2021, Google will no longer include product reviews from Amazon and other affiliate marketing on its search ranking. This is to ensure that valuable product ratings and reviews can encourage users to buy them.

May 2021 – MUM

MUM stands for Multitask Unified Model. On 18 May 2021, Google introduced this t5 text-to-text framework. It allows Google not only to understand the text. But it can also translate it into 75 languages. MUM has redefined Google searches by allowing the search engine to understand the context of the content for every region.

June 2021 – Link Spam

June 2021 called for websites to use quality links. Google rolled out “Link Spam” to prevent websites from using their own websites’ links. Link Spam encourages websites to use credible sources when linking to increase the chance of their content to rank on Google searches.

August 2021- Page Title

On 24 August 2021, Google will no longer adjust page titles according to queries. Instead of using HTML tags, Google will focus more on ranking pages based on the content. It is because the platform wants to provide more context based on what the user searches.

November 2021 – Core Update

Google Algorithm introduced a core update last November 2021. It is a move to fight spam among search engine results. Google’s core update was covered by the following webmaster guidelines. One of the main highlights of such an update is helping poor ranking websites on how to optimize their mobile page versions.

December 2021 – Local Search

Brands and businesses can feature their location on Google ads. This is to allow leads to call or visit your stores. In December 2021, Google enables local extensions to encourage brands and businesses to update their Google My Business profile addresses. It will allow them to rank on local searches for “Nearby Businesses.”

Reference: https://www.pagetraffic.com/blog/google-seo-algorithm-updates-2021/

Holiday Tips and Trends for Facebook Marketplace

In February 2015, Facebook introduced a buy and sell group. It allows users to add items for sale together with the product description, price, and delivery or pickup options. Around 800 million use the said group today – Facebook Marketplace.

According to a digital marketing speaker Hong Kong, Facebook Marketplace is a convenient way to buy, sell, and trade products within the platform. It allows sellers and traders to upload up to 10 images for a certain product. It also allows the following activities:

  • Access to all messages and transactions
  • Check for items to buy
  • Customize product listings
  • Filter searches per category or location
  • Set custom bids for products

To give you a guide, here are some holiday tips and trends for Facebook Marketplace, according to a social media agency Hong Kong.

BENEFITS OF FACEBOOK MARKETPLACE

To date, there are 2.89 Facebook monthly active users globally. It means that there are lots of potential benefits that Facebook Marketplace can offer.

Better Analysis

A major benefit of Facebook Marketplace is the ability to see insights about your content and posts. It gives brands and businesses a deeper understanding of how people engage with their products and services.

Broad Exposure

Facebook Marketplace content is shareable and viewable to all Facebook users. This means an extended reach to a large number of people globally.

Direct Connection

Facebook Marketplace allows buyers and sellers to connect directly within the platform. It means better ways to build stronger relationships between brands and customers.

Page Customization

Facebook Marketplace allows customizing the product page. It also enables up to 10 image uploads. As such, you can attract more users to check out your product and make a purchase.

HOLIDAY TIPS AND TRENDS FOR FACEBOOK MARKETPLACE

Planning to sell on Facebook Marketplace this holiday season? Here are some tips and trends for Facebook Marketplace.

Boost Listings 

Facebook Marketplace offers tools to uplift the promotion of products and services. Leverage this tool to excel in holiday marketing. Just go to the Your Listing Section under a Facebook Marketplace account. Set a custom budget and duration for the list you want to boost, and click promote now to boost your listing.

Design Holiday Packing

Liven up the holiday spirit using Facebook Marketplace’s prepaid labels. Be sure to use the right boxes and sizes to avoid shipping returns and surcharges. In the Commerce Manager, you can buy and create a USPS shipping label. It will be printed and attached to your orders.

Enhance Customer Support

Facebook Marketplace emails sellers and traders under the following scenarios:

  • Customer Ask Questions
  • Disputed Claim or Chargeback Request
  • Make A Sale
  • Tracking Number for Shipping

Be sure to prepare auto-replies to quickly provide customer support. You can also reach out to your buyers via Messenger.

Get Ready for Holiday Shipping

For this holiday season, Facebook Marketplace offers to cover a $15 shipping fee for every item from 08 November to 31 December 2021. Brands and businesses just need to ensure that they will organize delivery scheduling via UPS and USPS. 

Plan Your Inventory

It is important to manage your inventory well during the holiday season. Expecting an influx of orders, you can plug key holiday dates to keep a full stock of products or services you offer. Do this through the “Manage Inventory” option of the “Manage Listing” tab on the Dealership Page. 

Strategize on Pricing

One secret to successfully selling your stuff on Facebook Marketplace is strategizing on pricing. Brands and businesses can make money. But a good rule of thumb is to list items at 50 percent or less than the original price. You may also search for similar items and pattern your price with them. 

Use Promotion Features to Attract Buyers

Facebook Marketplace offers promotion features to attract buyers. Brands and businesses should use them to boost their holiday sales. First, include relevant keywords or search tags for your items. Second, you can include a free delivery option for not-so-saleable items. Last, offering a refund and return guarantee can promote trust within your listings.

Reference: https://www.facebook.com/marketplace/learn-more/blog/2021-holiday-guide-for-facebook-marketplace-sellers/

How to Make the Most of Facebook and Instagram Shops During the Holidays

The 2021 holiday season is here! Most social media platforms are finding ways to help brands and businesses boost discovery, engagement, and sales. A digital marketing speaker Hong Kong has noted that this year’s Christmas season will be festive, unlike last year, where the COVID-19 restrictions haunted the world.  

Today, eCommerce played a major role during the holiday rush. Facebook and Instagram Shops are great opportunities to ramp them up. Below, let’s heed some tips on how to make the most of Facebook and Instagram Shops during the holidays! The tips come from a video series shared by Facebook and collated by a video marketing agency Hong Kong.

WHAT ARE FACEBOOK AND INSTAGRAM SHOPS?

Launched on 19 May 2020, Facebook Shops are digital storefronts of Facebook Pages for brands and businesses. It allows them to upload catalogs of products and services to showcase them to target audiences. 

Facebook and Instagram Shops can be integrated as one. They can also be linked into click-to Messenger, Instagram Direct, or WhatsApp ads. They also provide a unified process to sell products and services in Facebook Marketplace. 

According to a social media agency Hong Kong, the introduction of Facebook and Instagram Shops has revolutionized eCommerce. People can now shop directly while browsing Facebook or Instagram without leaving the app. Many social media platforms followed suit. 

BENEFITS OF FACEBOOK AND INSTAGRAM SHOPS

Due to the COVID-9 pandemic, physical shopping transforms into digital buying. So far, Facebook and Instagram Shops have been the perfect options to replace them. They offer several benefits among brands and businesses such as:

  • Build an online presence. Catalogs on Shops can invite new audiences to a Facebook Page.
  • Capitalize conversion of your Page followers into customers. Showcasing shops on Facebook and Instagram Pages are highly likely to convert existing followers into loyal customers.
  • Extra window to expand eCommerce. Facebook and Instagram Shops make it easier and quicker for users to make a purchase. As such, it can boost eCommerce sales.
  • Maintain a brand’s global presence. Many regions can access Facebook and Instagram Shops allowing brands and businesses to market globally.
  • Reliable access point for online shoppers. Facebook and Instagram Shops guarantee secure payment gateways and shopping experiences.

HOW TO MAKE THE MOST OF FACEBOOK AND INSTAGRAM SHOPS DURING THE HOLIDAYS

Create Collections to Help People Easily Find the Products They Love

Collections allow brands and businesses to group products and offerings based on themes. During the holiday season, they can be best used to highlight seasonal offerings among Facebook and Instagram Shops. Create holiday collections to help shoppers find the perfect gift or wish list.

Get Your Catalogs Ready to Showcase Your Products

A catalog holds details about products and offerings that brands and businesses want to sell on Facebook and Instagram. High-quality visuals and complete descriptions can help customers easily discover items via search. Include at least 4 photos of each product in different angles to make sure that the product is accurately represented. Keep your inventory up-to-date to provide a better buying experience. 

Tag Your Products to Inspire Others to Buy Them

Tags can make Facebook and Instagram Shops more shoppable. It helps customers discover products based on categories or niches. The key is to tag different products at least three times per week to make them stay on top of the audiences’ minds. Try tagging across different formats. If you are launching a new product during the holidays, tag them ahead of the launches.

THE BOTTOM LINE

Christmas is a season of giving and shopping. Brands and businesses should find ways to take advantage of the holidays in boosting discovery, engagement, and sales via Facebook and Instagram Shops.

Reference: https://www.socialmediatoday.com/news/make-the-most-of-your-shop-on-facebook-and-instagram-for-the-holidays-info/609764/

Call for Government Regulation Among Social Media Networks

Are you familiar with data privacy, GDPR, and IDFA? These policies have greatly affected social media networks. As such, the challenges behind people in social media lies in balancing freedom of expression and content moderation. 

A social media agency Hong Kong has noted a recent controversy about Facebook. A former Facebook employee became a whistleblower exposing questionable files about Facebook’s algorithms and policies. It surfaced on The Wall Street Journal and was now under investigation by the U.S. Senate. 

Due to similar incidents, Facebook and other sites now call for government regulation among social media networks. They clamor for standardization of content rules as they find it difficult to self-regulate. Let us have a basic look at such a call from Facebook!

THE FACEBOOK FILES

Last 16 September 2021, The Wall Street Journal published an article about Facebook’s double standard. It became the controversial content known as “The Facebook Files.” These are a series of leaked files exposed by Frances Haugen, a former Product Manager at The Social Network. 

A digital marketing speaker Hong Kong summarize the key discoveries on the report as follow:

  • Facebook has a different review process between high-profile and regular users. 
  • Facebook has been used by anti-vaccine activists to spread doubt and fear about the cOVID-19 vaccines.
  • Facebook has not done anything to reduce the potential harm that it has caused in developing countries.
  • Facebook studies revealed that Instagram can be harmful to mental health.
  • Facebook’s algorithm update for family and friends in 2018 was divisive.

These revelations are not new. Entities who have made thorough researches about Facebook have already noted these. Facebook itself has been addressing these elements and evolving its tools to counteract such negative issues. 

What made “The Facebook Files” more interesting is because a Facebook team member itself has made the exposure. Because Facebook greatly influence the American people, the U.S. Senate decided to make an investigation as a public concern. 

CAN EFFECTIVE REGULATION REDUCE THE IMPACT OF DIVISIVE CONTENT?

Every social media platform has its own algorithm and regulations. As a private company, they are entitled to their own discretions and preferences. For Facebook, the main focus is what makes sense. LinkedIn sorts feed based on what gives more value. Twitter amplifies content that receives better engagement. While TikTok highly attuned ranking based on the interests of its users.

As per Frances Haugen, a reform on the Section 230 Law should be made to regulate Facebook and other social media networks when it comes to content moderation. The Section 230 law is otherwise called the “Communication Decency Act.” It currently protects social media platforms against any legal liability from users of their apps. Holding social media platforms accountable for the impacts of their content moderation can balance freedom of expression and content moderation. The reform will apply equality among all social media users, too.

Effective regulation can reduce the impact of divisive content. The idea will reduce brands and people from posting engagement baits. It is because they will also be held responsible for any harmful actions and misinformation. As everyone will have a voice, everyone will have a platform to share their opinions and thoughts. 

THE CALL FOR GOVERNMENT REGULATION AMONG SOCIAL MEDIA NETWORKS

To set clear and fair rules, the king of social media is now calling for government regulation among social media networks. Facebook recently launched two short videos of their employees calling for federal regulations of social networks. 

The first video clip is an open conversation on privacy. It features Rochelle Nadhiri, the Strategy Lead of the Facebook Privacy team. Rochelle notes that their job is to help people understand their privacy. As it means different things to different people, Facebook’s privacy team made it clear that people should understand who has their data and how they will use it. Rochelle further asserts that federal legislation should give Facebook and other social media platforms guidelines for a consistent privacy approach. These guidelines should support internet regulations, including privacy. 

The second video clip is an open conversation on content regulation. Jack Clements from the Facebook Content team has been with Facebook for almost three years now. Jack notes that the job of a content moderator is tough. They make a lot of decisions, working in the spectrum of freedom of expression versus content moderation. Their toughest challenge is to constantly figure out where on that spectrum they should land. So, Jack mentioned that he does not know if it is right for a private corporation like Facebook to dictate those boundaries. Jack suggested that if the right adjustment will be made to Section 230 and improve regulation of the broader Internet industry, they can receive better guidance and help them with their toughest challenge.

Rochelle and Jack are just two of the 40,000 people working for the safety and security of Facebook communities. As they continue to take critical steps to secure the platform, they should be guided by government regulations to align with a consistent standard. 

THE BOTTOM LINE

Through the years, social media has expanded and improved. With such a huge boom, there is really a need for government regulation among these social networks. 

Reference: https://about.facebook.com/regulations/