Best eCommerce Practices When Building a Product Page

Every eCommerce website depends on a product page. A digital marketing speaker Hong Kong defines it as a specific website page that describes the features and specs of an offering or product. For a social media agency Hong Kong, a product page should not only provide information. It should also offer extra value, for a better buying experience. As a video marketing agency Hong Kong says, a convincing and motivating call-to-action (CTA) button can top the product page off.

The elements of a product page should describe how the product was made, how it works, and the best ways of using it. If possible, brands and businesses should suggest other relevant offerings to make the product more effective. Never skip a product page as it is a vital part of making a purchase. Below, we have listed the best eCommerce practices when building a product page.

Accessories

Accessories are not usually items. But they can make a product more decorative, efficient, or functional. In general, they are secondary items that complete the main product. One of the best eCommerce practices for successful brands and businesses is cross-selling or upselling accessories. They have a longer shelf life. At the same time, they can dramatically increase sales.

Category Menu

The category menu is the primary way to group products and services. For example, they can be products for men, women, adults, and children. They can help customers easily find specific products they are looking for.

Checkout Button

The checkout button leads the customer to complete the purchase. As it plays an important role in the overall shopping experience, finding a relevant theme to highlight your checkout button is one of the best eCommerce practices.

Customer Reviews

A product page should always show recent customer reviews. They can give other users a clear idea of what they are buying. They can also build trust by highlighting that the product is tried and tested.

Customer Service Options

The best eCommerce practice when building a product page is to provide varied customer service options. They make it easier for customers to speed up the buying process by answering their queries in real time. Options may include calls, online messaging, text, etc.

Discount Deadline

eCommerce has proven that customers generally have that fear of missing out (FOMO). That is why one of the best eCommerce practices when building a product page is offering discounts and promotions for a limited time.

Product Details & Images

Of course, every product page should have a product detail section and a product image or images. Customers need to choose the color, size, make, model, etc., of an offering. Visuals can further enhance their imagination about what to expect.

Shipping Details

A product page should also provide varied shipping options. It can be free shipping, standard shipping with a fee, or urgent shipping with an extra charge. Sometimes, special products may also need special shipping options.

Reference: https://blog.red-website-design.co.uk/2022/08/26/perfect-ecommerce-product-page/

How to Use YouTube Shorts to Boost Channel Performance

Recently, short-form videos have become a vital element of marketing strategies. In 2021, a digital marketing speaker Hong Kong noted that 86% of brands and businesses used video marketing on social media. A social media agency Hong Kong highlights that they have outperformed all other content formats. That is why a video marketing agency Hong Kong reveals the rising popularity of YouTube Shorts to boost channel performance. 

WHAT ARE YOUTUBE SHORTS?

YouTube Shorts are 60-second or less vertical videos. They can be created and directly uploaded to YouTube via smartphones. After its launch in September 2020, YouTube Shorts have already surpassed 6.5 billion daily views. They are a new way to express an emotion or idea using catchy and engaging short clips. They can convert viewers into channel subscribers. That is why they are a must-do for YouTube brands and creators today.

The Shorts functionality appears either on the YouTube channel page or the homepage. By clicking the plus (+) icon, users can opt to “Create a Short.” The Shorts camera allows users to:

  • Add a background, effects, elements, filters, green screen, or photos
  • Add an audio track before or after recording a clip
  • Align transitions in between clips via a ghost icon
  • Retouch the video via a magic wand
  • Rotate or switch camera views
  • Slow down or speed up the video

It was only in May 2022 when Google rolled out Shorts Ads. YouTube added shoppable options to Shorts to let Youtubers view product details and shop without leaving the app.

HOW TO USE YOUTUBE SHORTS TO BOOST CHANNEL PERFORMANCE

Brands and businesses can use the magic of Shorts to reach out to new audiences and scale channel engagement. YouTube Shorts can greatly level up the performance of long-form valuable content.

Be Consistent

No matter what content format you post on social media, especially YouTube, consistency is the key to hooking audiences and nurturing brand loyalty. Plan and upload Shorts content at a specific time and day when your viewers are mostly online. Posting every afternoon of the weekdays gives ample time for YouTube indexing, delivering them promptly among subscribers’ feeds.

Create Custom Shorts Thumbnails

A thumbnail is a small image that represents the video. It plays a vital role in whether the viewer will click the Shorts or not. Even though Shorts automatically play non-stop, they appear as regular videos on a YouTube channel. So, they also need attractive and customized thumbnails.

Determine Your Shorts Length

Shorts do not necessarily have to be 60 seconds. Brands and businesses should focus on delivering their message as concisely as possible within a short duration. They can automatically tailor the content in the most compact form from 5 to 60 seconds. That is the time needed to make a point on the clip.

Make Shorts Titles Count

Titles are another way to use YouTube Shorts to boost channel performance. Like the headline of an article, it is a way to catch the viewer’s attention. Titles should make the viewers aware of what to expect in the Shorts content. 

Use YouTube Stories

YouTube users with 10,000 subscribers or more are allowed to share YouTube Stories. They are a collection of short videos shown on top of a home page, subscription feeds, and Watch pages. Each story will disappear after seven days. Highlighting your best Shorts on YouTube Stories can double or triple the engagement rate.

Reference: https://www.socialpilot.co/youtube-marketing/youtube-shorts

The Impact of Infographics on Social Media

Infographics are a collection of data enhanced through imagery. A digital marketing speaker Hong Kong highlights the importance of using such content formats in social media posting. It can help brands and businesses grab the attention of their target audiences. At the same time, they keep the audiences engaged and excited for long through quality visuals. According to a social media agency Hong Kong, infographics decrease the space of a post but increase promotional effects. They have embedded links that are extremely shareable. As they drive people to a website, they can also enhance SEO. Below, let us explore the impact of infographics on social media.

Infographics can boost brand recall.

People can remember only 20% of the text they read. It is because the brain processes 90% of visual information. This makes infographics help social media users retain 50% of the data it shows. That is why infographics in social media can boost brand recall.

Infographics can boost conversion.

Infographics on social media can also boost conversion. Reports showed that 40% of social media users respond better to visuals than plain text. By adding photos to data, infographics in social media result in higher engagement, sales, and website traffic.

Infographics can build brand credibility.

Brand credibility is one of the main focuses of social media brands and businesses. As they show informative and interesting data about a business, they can position the brand to become a thought leader. A well-designed infographic with high-quality information can build brand credibility on social media.

Infographics can build high-quality backlinks.

One main benefit of infographics on social media is building high-quality backlinks. Referencing the data from different authorities or credible sources can help the page build a network of authoritative links. These can help brands and businesses rank on SEO.

Infographics can improve decision-making.

Brands and businesses always see to it that a published infographic ends with a call-to-action (CTA). As their visual speeds up information processing, they can present complex ideas in simpler terms. This greatly influences and improves the viewer’s decision-making. By speeding up information processing, infographics also speed decision-making.

Social media users are more willing to read color images.

More than 80% of social media users are more willing to read color images. It is because the human brain processes visuals 3x faster than text. As such, infographics attract more attention than plain text posts on social media.

Social media users are more willing to share infographics.

Compiling different reports can be a challenging endeavor. It needs time investment to analyze and determine the key points and statistics. This is what an infographic is all about. The effort you put in compiling original ideas cannot be duplicated. That is why infographics are more shareable on social media.

Reference:https://blog.red-website-design.co.uk/2022/07/08/impact-infographics-social-media/

Tips to Getting Visuals Rank on Google

Search engines do not just rank text content. A digital marketing speaker Hong Kong notes that one of the most important pieces of content to boost search engine ranking is visuals. These include animation, GIFs, images, and videos, as a social media agency Hong Kong says. For a video marketing agency in Hong Kong, visuals make content more entertaining and interesting. That is why every brand or business should follow these tips to get visuals ranked on Google.

Create a Visual Sitemap

A visual sitemap is a file that can help search engines scan the visuals on a website correctly. It is an index of all the visual content on your web pages, together with the URLs of other domains. By using such a content delivery network (CDN), you can easily get your visuals ranked on Google. Some of the best practices when publishing images is to add meta descriptions. You can also include metadata like your contact and licensing information.

Host Visuals on A CDN

CDN literally means content delivery network. It is not a website hosting platform. Rather, CDN is a data center to help cache the visual components of a web page. Hosting visuals on a CDN optimizes and transforms images in real-time, making them suitable for delivery on a web page. In other words, CDN protects and ranks visuals on search engines.

Implement Lazy Loading

Lazy loading, also called on-demand loading, is an optimization technique for online content. The concept of lazy loading is to load any elements needed on a web page quickly and delays the loading of the elements not needed. They will only load once they are needed on the search. Implementing lazy loading can significantly speed up web page loading for those containing multiple visuals.

Leverage Browser Caching

Caching technically means putting content in a storage folder. Its purpose is to hide a website content that has the potential to be useful in the future. Among the assets that caching can store are CSS, HTML, images (such as backgrounds, logos, pictures, etc.), and JavaScript. These are all unchangeable static assets. Leveraging browser caching means storing relevant files on a visitor’s browser. As such, the files may load faster on their next visit to the page.

Name Images Properly

The best tip to get visuals ranked on SEO is to give visuals a descriptive name. Typically, visuals get a default file name like IMG_948392.jpg or something similar. It will be smart to change the file name into a description of the visual. Separate words with dashes, not underscore. Create a description in the natural language.

Resize Visuals Wisely

Visuals typically cover up a big file size. They can significantly affect the website loading speed and page experience. So, it is important to resize visuals wisely. Compress images and videos to their maximum display dimensions. Scale them responsively with cascading style sheets (CSS). There are several tools that brands and businesses can use to create website-optimized images. Among the most popular are:

  • Canva
  • Gutezli
  • Moz.Jpeg
  • pngquant
  • Resize Image After Upload Plugin

Reference: https://blog.red-website-design.co.uk/2022/06/15/image-seo-rank-higher/

Popular Content Ideas for LinkedIn

LinkedIn was launched in 2003. It was originally a job board – a space to host an online resume. Today, LinkedIn is the largest global network of professionals. According to a digital marketing speaker Hong Kong, the platform has now become one of the biggest social media networks. It may not have a large number of followers like Facebook and Instagram. But more and more decision-makers head to LinkedIn to build a network. So, if you are building a strategy on the platform, here are popular content ideas for LinkedIn.

Around 59.9% of LinkedIn users are between 25 to 34 years old. This age group is starting to grow its network. That is why LinkedIn is a platform for business and networking, as a social media agency Hong Kong says. In 2021, LinkedIn conversations experienced a 55% increase. As people talks in this space, more and more brands can promote products and services to company decision-makers. A video marketing agency Hong Kong even notes that LinkedIn content and videos received 15x more impressions on LinkedIn than compared on other social media platforms.

Appreciate Something

Positivity is the key to nurturing LinkedIn followers. Appreciating something and showing gratitude is the best content post idea on LinkedIn. Kind words to a cashier, recommendations of a local store, or sharing gratefulness for what the morning brings can uplift the spirit among LinkedIn communities.

Experiment a Little

Experiment with different content ideas. Share your regular company updates. Mix them with brand stories and personal experiences. Post products and services. Tap on the power of the latest news and trends.

Post A Growth Hack

Growth hacks help readers learn something new. For brands and businesses, consistently posting growth hacks on LinkedIn can help establish thought leadership. The best example of growth hack content are how-tos, step-by-step guides, tips, tutorials, etc.

Share an Interesting Stat

Relevant statistics make people sit down and take notes. As they are insightful and real, they can be good conversation starters on LinkedIn. Cools stats can also break boring traditional content. They may include a trivia or unknown fact that stirs the readers’ minds.

Share One of Your Personal Experience

A personal experience can inspire other people. At the same time, it could also provide some inspirational ideas to LinkedIn users. The best content to share on LinkedIn is unique experiences that belong to the author of the content. People never run out of unique experiences. They are authentic ad cannot be copy-pasted.

Share Something from a Book You’ve Read

You can always find something worthy to share when reading a book. An excerpt can stir your followers’ imagination. Another way to share is the list of your top 5 favorite books. Or it may be a list of best books for a chosen industry.

Talk About a Habit

We all have routine stuff. We all do some things under a regular schedule. Sharing a habit on LinkedIn content can make others get to know you better. Sometimes, it may inspire other people struggling with a similar situation.

Reference: https://contentvista.com/linkedin-post-ideas/

Meta’s 6 Codes of Culture

Gone are the days when advertisers set up props in a studio to create engaging ads. A digital marketing speaker Hong Kong notes that as smartphones grew a lot smarter, brands and businesses can now create ads in a snap. Even a social media agency Hong Kong highlights that many social media platforms enable editing tools to create engaging images and videos. According to a video marketing agency Hong Kong, even the creation of Reels, Shorts, and TikTok clips can be outstanding using the mobile app.

Meta recently reported that culture drives people on Facebook and Instagram. Local shops are what they commonly search for and patronize. As such, Meta identifies 6 codes of culture that brands and businesses can appeal to and target to leverage their digital strategies.

Codes of Culture No. 1 – Behind the Scenes

Today, it is important for modern consumers to know how a brand or business exists, and what is their main goal to the community. It is best for brands and businesses to bring their prospects and customers inside their goals and stories. Behind the scenes shows authenticity and transparency. Helping your audiences know what you do and what you aim to achieve is an effective culture code.

Codes of Culture No. 2 – Editing Techniques

Lo-fi editing techniques can suggest hand-crafted intrigue. It is what luxury brands are doing right now. They no longer set up studio photo shoots for a product launch. Using AR & VR tools on mobile app boost the audience’s curiosity to try on their products.

Codes of Culture No. 3 – Humor

If Facebook is the king of social media, humor is the king of culture code. It bridges the gap between brands and audiences. There is no right way to create humor. It depends on the type of audience to which you want to display the post. The key is to appeal to their emotions and bring a positive side to every person.

Codes of Culture No. 4 – Language of the Platform

Culture code uses a different language of the platform. Typically, people are interested and prefer to join on what is trending at the moment. For example, millennials switch to TikTok as short-for videos became popular. They create and watch more shot music clips as TikTok hits the spotlight. Facebook and Instagram launched Reels, and YouTube launched Shorts. All of these are done to dance with the language of the platform.

Codes of Culture No. 5 – Real People Telling Stories

Putting real people in the limelight gives credibility to brands and businesses’ stories. They can be a business partner, a customer, an employee, a family member, etc. It is because people relate more to people’s recommendations instead of plain products and services ads. The best way to highlight this code of culture is to feature user-generated content like testimonials and unboxing.

Codes of Culture No. 6 – Reliability & Trust

Influencer marketing is still a part of the culture code. Creators and other celebrities can build reliability and trust among millennials. It is no surprise that brands and businesses collaborate with them to promote products and services. The advantage is the large number of loyal followers they have. Besides expanding reach, they can influence their buying behaviors.

Reference: https://www.facebook.com/business/news/culture-codes-platform-native-advertising

The Best Times to Post in Social Media – 2022

Social media is now considered a lifestyle. With more than half of the global population (4.62 billion) having a social media account, a digital marketing speaker Hong Kong never doubted its importance for every brand or business.

A social media agency Hong Kong noted that in 2022, the world’s favorite social media platforms are Facebook, YouTube, WhatsApp, Instagram, TikTok, Telegram, Snapchat, Twitter, Pinterest, and LinkedIn. For a video marketing agency Hong Kong, Facebook, Instagram, LinkedIn, and Twitter are the crowd’s favorites besides YouTube.

Yet the competition in social media is very stiff. Brands and businesses should aim at creating posts that make them stand out. Besides, they should also know the best times to post on social media to maximize reach. We’ve got you covered!

THE BEST TIMES TO POST ON SOCIAL MEDIA – 2022

The COVID-19 pandemic has significantly changed the world. It made people more concentrated and focused in the online world. So, what seems o be the best time to post on social media in the past years has also changed.

Every social media platform houses different types of audiences, content, policies, and visions. For brands and businesses, knowing the best days and times to post on social media can greatly boost engagement and reach. Sprout Social interpreted a series of data to determine the performance of social media posting at a certain date and time. The study is made on different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. FYI, these top times are recorded based on US Central Time Zone. Here are the results.

Overall

During the data interpretation, Sprout Social noticed that the highest time of engagement happened during midweek mornings. Overall, the best time to post on social media in 2022 is every Tuesday, Wednesday, and Thursday from 9:00 AM to 10:00 AM. While the worst time to post is on a weekend, especially Sunday.

Facebook

Facebook is still the king of social media. Even though it was rebranded into Meta, it remains the crowds’ favorite to browse. Interestingly, while midmornings dominated Facebook’s best time to post in the past, it seems that early morning hours have taken the lead. So, the best time to post on Facebook in 2022 is on a Tuesday at 3:00 AM and from Monday to Friday at 10:00 AM. Still, the worst time to post on Facebook is on a weekend, especially Saturday.

Instagram

Last year, Instagram switched to a photo-and-video-sharing app. As kt reached 2 billion monthly active users in 2021, there is no denying that the power of Instagram Stories will stay. Added to them are Instagram Reels. The best time to post on Instagram in 2022 is on a Monday at 11:00 AM, on a Tuesday and Wednesday from 10:00 AM to 1:00 PM, and on a Thursday and Friday from 10:00 AM to 11:00 AM. The worst time to post on Instagram is on a weekend, especially Sunday.

LinkedIn

LinkedIn is the largest global network of professionals. It is a unique social media platform because it targets knowledgeable and skilled audience groups. LinkedIn posts are typically formal and traditional. The best time to post on LinkedIn in 2022 is every Tuesday from 10:00 AM to 12:00 Noon. While the worst time to post on LinkedIn is on a Saturday and Sunday.

Twitter

Twitter is a go-to social media platform for breaking news and top global conversations. It is where brands and businesses target to participate in trending topics. The best time to post on Twitter in 2022 is every Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. While the worst time to post on Twitter is on a Sunday.

Reference: https://sproutsocial.com/insights/best-times-to-post-on-social-media/

A Guide to Using Google for eCommerce

Google is the largest global search engine. More than 91.5 percent of total online searches happened on Google. Founded in 1998, it is also the 3rd most googled word among searches.

According to a digital marketing speaker Hong Kong, Google is an essential part of communicating with a larger audience. Even a social media agency Hong Kong and video marketing agency Hong Kong never deny the fact that Google should always be a part of any online marketing approach.

Whatever is the niche of a brand or business, potential customers will be able to find them through Google. Therefore, brands and businesses should know how to use Google for eCommerce. Here’s a valuable guide!

THE ROLE OF GOOGLE IN DIGITAL MARKETING

The main role of Google in digital marketing is to boost visibility. People commonly search online by googling. As they search for answers to their problems or queries, Google suggests the best solutions. These are relevant products and services offered by brands and businesses.

Google is also a blessing for marketers. It provides analytic tools to help brands and businesses strengthen their online presence. Google AdWords and Google My Business are some free get-go tools that marketers can use to create ads and campaigns.

Google is everywhere! If brands and businesses target mobile users, they direct traffic from social media handles to Google. A hefty percentage of successful digital marketing campaigns among mobile devices started with a Google campaign.

A GUIDE TO USING GOOGLE FOR ECOMMERCE

Google has 4.3 billion users worldwide. More than 99,000 searches happened on Google every second. That is why Google can connect brands and businesses with the right customers at the right moment.

Create a Google Merchant Account

You first need to create an account at the Google Merchant Center. From there, you can get in front of shoppers across the Google searches, images, shopping tabs, etc. To boost traffic, you can also promote products and services through Google ads.

  • To get started, go to the Google Merchant Center and register your brand or business using a company email or Gmail email.
  • Then, you can create a merchant account by entering the URL of your website.
  • Tell Google about your brand or business by choosing between yes or no if you sell products online.
  • Enter the complete information about your brand or business. These include the business name, store name, or website name, together with your addresses and contact details. It is also important to note the categories or niches covered by the business.
  • Link any platform or third-party service that can help you promote and sell products on Google. If you are a Shopify merchant, Google will provide an automatic setup to link your account with the Shopify platform. But if you are not a Shopify merchant, the merchant center flow will skip the Shopify automation.
  • The next step is to provide shipping information. Google will then identify your website and its products. All you need to do is to confirm the list to show your products on Google. Moving forward, brands and businesses can manually add products to their Google listing. These are all subject to Google’s product reviews.

Display “Trusted Store” badges

Google now enables “trusted store” badges for merchants who continuously provide exemplary customer experience. Displaying the “trusted store” badge can boost Google eCommerce by making the brand or business reputation stand out among potential customers.

Help Google Understand Your Products Better

Google bots will try to match your products and services with relevant searches. To help Google understand your products better, it is vital to use strong product identifiers like the Global Trade Item Numbers (GTIN) for each product you have uploaded. Alternatively, using a Manufacturer’s Part Number (MPN) can boost Google’s understanding of your product feeds.

Use Google Product Data Attributes to Boost Visibility

Google’s product data attributes specify the uniqueness of a product via color, condition, material, pattern, and size. Submitting high-quality images and updated product details will catch the audience’s attention on Google. Google recommends uploading images with at least 650 x 850 pixels.

Reference: https://blog.red-website-design.co.uk/2021/08/20/google-merchant-center/

How to Promote a Blog Post

There are more than 500 million blog sites in the world today. This accounts for more than 35% of all global websites. According to a digital marketing speaker Hong Kong, blogs add credibility to a website. It is because brands and businesses can use a blog to highlight their expertise in a certain field.

A social media agency Hong Kong highlights that for millennials, blogs drive brand loyalty. It keeps them updated on what is happening with a brand or the latest development for a product. Even a video marketing agency Hong Kong suggests repurposing videos into blog format to turn them evergreen.

With a lot of changes and competition in SEO, bloggers should be creative enough to drive traffic to a website. They should make people stop and notice their awesome content. There are tons of ways how to promote a blog post. But here are some of the easiest and fastest ways to do so.

Email Marketing

Email marketing uses email and newsletters to promote brands and businesses. It can also be a way how to promote a blog post. Studies showed that 47% of email recipients open an email based on subject lines. So, bloggers can use their headlines or titles to boost the open rates of their blog content. Besides, email marketing is free. It does not depend on paid ads and algorithms.

Get Involved in the Industry or Niche

To promote a blog post, you first need to choose an industry or niche. It is where your topics will evolve to provide valuable insights to your target audiences. So, you will need to get involved in the industry or niche. Attend conferences, training, and webinars. It can broaden your knowledge about the ins and outs of a specific industry. It can also expand your network with other experts and professionals. Being where the industry is can be a smart move. It can provide real value to your results.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click or PPC is an Internet marketing model where brands and businesses only pay once their ads are clicked. It is a form of paid advertising that is great to promote a blog on social media platforms like Facebook, Google, Instagram, LinkedIn, Pinterest, Snapchat, etc. PPC ads can result in instant traffic. They are also easy to budget and track.

Search Engine Optimization (SEO)

The best way to promote a blog post is through search engine optimization (SEO). These include putting the right keywords on the blog that the target audiences will most likely type on Google and other search engines. SEO writing tactics keep search engines happy in crawling your web pages. They can make your blogs visible on top of search results as long as you do not forget to prioritize human readers.

Social Shares

Today, there are around 3.96 billion social media users around the world. That is more than half of the global population. Shares in social media can increase brand awareness. Sharing links to your blog post drives traffic. They can also make other sites link to your content. Some examples of successful social media sharing are hashtag campaigns, memes, user-generated content (UGC), and visual links.

Reference: https://quuu.co/blog/how-to-promote-your-blog/

How Instagram Algorithm Works

Instagram leaped in 2021. It experienced a lot of changes and growth last year. According to a social media agency Hong Kong, when Adam Mosseri announced that it no longer is a photo-sharing app, the Instagram Chief obviously pointed a big climb from its humble roots.

A digital marketing speaker Hong Kong highlights that Instagram is the 7th most visited site globally. Since its birth in October 2010, it has matured a lot as it turns 12 this year. What’s exciting for a video marketing agency Hong Kong is that Instagram switched into a photo-and-video-sharing app. Instead of focusing on square images. It has grown to focus on rich media.

In 2012, Facebook acquired Instagram. From 27 million monthly active users (MAU), it now stands with 2 billion MAUs. It is also the 4th most used social media platform, with 1 out of 2 users discovering a brand. For brands and businesses looking to reach a better handle of Instagram marketing this 2022, here’s an overview of how the Instagram algorithm works.

What Is Instagram Algorithm?

The Instagram algorithm uses classifiers and processes that function uniquely. It started with single photo streams arranged chronologically. In 2016, the big boom in Instagram membership caused many users to miss 50% of their Instagram feeds. So, the platform started ranking posts on what the users cared most about.

The Instagram algorithm is now tailored to an Instagrammer’s activity within the app. It means that each part of the app – Explore, feeds, Reels, Stories – used its own algorithm based on how people use it. For example, Instagrammers look for their closest friends on IG feeds and Stories. But they want to discover something new on Explore and Reels. So, Instagram ranks things differently on different parts of the app.

How Does the Instagram Algorithm Rank Explore?

Instagram Explore is designed to help Instagrammers discover new things. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Explore.

First, content that reaches the most engagement matters most on Instagram like Receiving a huge number of comments, DMs, likes, save, shares, tags, etc. In general, the algorithm looks at how popular the post is. Second, Instagram took into consideration relationships. The author of an Explore content must be shared by a follower or friend of an IG account. The post ranks well if the account holder interacts with the sharer in the last 7 days. The Instagram algorithm lastly considers what post an account holder recently interacted with.

How Does the Instagram Algorithm Rank Feeds and Stories?

Instagram feeds and Stories are places where Instagrammers want to see content from their family, friends, or people closest to them. As such, Instagram uses a relatively simple ranking for these elements. The platform ranks all the recent posts shared by people that an Instagram account followed.

Instagram also considers the people who made a post, what was posted, and users’ preferences. The platform called them “signals.” With thousands of them, here’s how the Instagram algorithm ranks feeds and Stories according to importance.

Instagrammers engage on a feed or story through comments, DMs, likes, save, shares, tags, etc. First and foremost, the Instagram algorithm ranks the content that receives the most engagement on top of feeds and stories. But it also considers mundane information about the content itself. These include the following:

  • The date it was posted as Instagram ranks in chronological order
  • The location nearest to the account holder
  • The length of a clip (if it is a video)

The Instagram algorithm also considers the author of the post and his/her relationship to the account holder. This is by determining how many times the account holder has interacted with the author within the last 7 days.

Last, the Instagram algorithm also considered the recent activities of the account holder. It helps the platform understand that seeing posts from a particular account and engaging in the posts generally signals interests and preferences.

How Does the Instagram Algorithm Rank Reels?

Reels are Instagram’s TikTok clone. They are short music clips that last for 30 seconds. Just like in Explore, a majority of Reels on the Reels tab are from accounts that an Instagrammer does not follow. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Reels.

Instagram ranks Reels that an account recently interacted with for the last 7 days such as comments, DMs, likes, save, shares, tags, etc. The algorithm also considers if an Instagrammer has close interactions with the author of the Reel in the last 7 days even if the account holder does not follow the Reels’ creator’s account. Instagram also considers the popularity and quality of these short music clips.

Reference: https://about.instagram.com/blog/announcements/shedding-more-light-on-how-instagram-works