The Impact of Infographics on Social Media

Infographics are a collection of data enhanced through imagery. A digital marketing speaker Hong Kong highlights the importance of using such content formats in social media posting. It can help brands and businesses grab the attention of their target audiences. At the same time, they keep the audiences engaged and excited for long through quality visuals. According to a social media agency Hong Kong, infographics decrease the space of a post but increase promotional effects. They have embedded links that are extremely shareable. As they drive people to a website, they can also enhance SEO. Below, let us explore the impact of infographics on social media.

Infographics can boost brand recall.

People can remember only 20% of the text they read. It is because the brain processes 90% of visual information. This makes infographics help social media users retain 50% of the data it shows. That is why infographics in social media can boost brand recall.

Infographics can boost conversion.

Infographics on social media can also boost conversion. Reports showed that 40% of social media users respond better to visuals than plain text. By adding photos to data, infographics in social media result in higher engagement, sales, and website traffic.

Infographics can build brand credibility.

Brand credibility is one of the main focuses of social media brands and businesses. As they show informative and interesting data about a business, they can position the brand to become a thought leader. A well-designed infographic with high-quality information can build brand credibility on social media.

Infographics can build high-quality backlinks.

One main benefit of infographics on social media is building high-quality backlinks. Referencing the data from different authorities or credible sources can help the page build a network of authoritative links. These can help brands and businesses rank on SEO.

Infographics can improve decision-making.

Brands and businesses always see to it that a published infographic ends with a call-to-action (CTA). As their visual speeds up information processing, they can present complex ideas in simpler terms. This greatly influences and improves the viewer’s decision-making. By speeding up information processing, infographics also speed decision-making.

Social media users are more willing to read color images.

More than 80% of social media users are more willing to read color images. It is because the human brain processes visuals 3x faster than text. As such, infographics attract more attention than plain text posts on social media.

Social media users are more willing to share infographics.

Compiling different reports can be a challenging endeavor. It needs time investment to analyze and determine the key points and statistics. This is what an infographic is all about. The effort you put in compiling original ideas cannot be duplicated. That is why infographics are more shareable on social media.


Tips to Getting Visuals Rank on Google

Search engines do not just rank text content. A digital marketing speaker Hong Kong notes that one of the most important pieces of content to boost search engine ranking is visuals. These include animation, GIFs, images, and videos, as a social media agency Hong Kong says. For a video marketing agency in Hong Kong, visuals make content more entertaining and interesting. That is why every brand or business should follow these tips to get visuals ranked on Google.

Create a Visual Sitemap

A visual sitemap is a file that can help search engines scan the visuals on a website correctly. It is an index of all the visual content on your web pages, together with the URLs of other domains. By using such a content delivery network (CDN), you can easily get your visuals ranked on Google. Some of the best practices when publishing images is to add meta descriptions. You can also include metadata like your contact and licensing information.

Host Visuals on A CDN

CDN literally means content delivery network. It is not a website hosting platform. Rather, CDN is a data center to help cache the visual components of a web page. Hosting visuals on a CDN optimizes and transforms images in real-time, making them suitable for delivery on a web page. In other words, CDN protects and ranks visuals on search engines.

Implement Lazy Loading

Lazy loading, also called on-demand loading, is an optimization technique for online content. The concept of lazy loading is to load any elements needed on a web page quickly and delays the loading of the elements not needed. They will only load once they are needed on the search. Implementing lazy loading can significantly speed up web page loading for those containing multiple visuals.

Leverage Browser Caching

Caching technically means putting content in a storage folder. Its purpose is to hide a website content that has the potential to be useful in the future. Among the assets that caching can store are CSS, HTML, images (such as backgrounds, logos, pictures, etc.), and JavaScript. These are all unchangeable static assets. Leveraging browser caching means storing relevant files on a visitor’s browser. As such, the files may load faster on their next visit to the page.

Name Images Properly

The best tip to get visuals ranked on SEO is to give visuals a descriptive name. Typically, visuals get a default file name like IMG_948392.jpg or something similar. It will be smart to change the file name into a description of the visual. Separate words with dashes, not underscore. Create a description in the natural language.

Resize Visuals Wisely

Visuals typically cover up a big file size. They can significantly affect the website loading speed and page experience. So, it is important to resize visuals wisely. Compress images and videos to their maximum display dimensions. Scale them responsively with cascading style sheets (CSS). There are several tools that brands and businesses can use to create website-optimized images. Among the most popular are:

  • Canva
  • Gutezli
  • Moz.Jpeg
  • pngquant
  • Resize Image After Upload Plugin


Popular Content Ideas for LinkedIn

LinkedIn was launched in 2003. It was originally a job board – a space to host an online resume. Today, LinkedIn is the largest global network of professionals. According to a digital marketing speaker Hong Kong, the platform has now become one of the biggest social media networks. It may not have a large number of followers like Facebook and Instagram. But more and more decision-makers head to LinkedIn to build a network. So, if you are building a strategy on the platform, here are popular content ideas for LinkedIn.

Around 59.9% of LinkedIn users are between 25 to 34 years old. This age group is starting to grow its network. That is why LinkedIn is a platform for business and networking, as a social media agency Hong Kong says. In 2021, LinkedIn conversations experienced a 55% increase. As people talks in this space, more and more brands can promote products and services to company decision-makers. A video marketing agency Hong Kong even notes that LinkedIn content and videos received 15x more impressions on LinkedIn than compared on other social media platforms.

Appreciate Something

Positivity is the key to nurturing LinkedIn followers. Appreciating something and showing gratitude is the best content post idea on LinkedIn. Kind words to a cashier, recommendations of a local store, or sharing gratefulness for what the morning brings can uplift the spirit among LinkedIn communities.

Experiment a Little

Experiment with different content ideas. Share your regular company updates. Mix them with brand stories and personal experiences. Post products and services. Tap on the power of the latest news and trends.

Post A Growth Hack

Growth hacks help readers learn something new. For brands and businesses, consistently posting growth hacks on LinkedIn can help establish thought leadership. The best example of growth hack content are how-tos, step-by-step guides, tips, tutorials, etc.

Share an Interesting Stat

Relevant statistics make people sit down and take notes. As they are insightful and real, they can be good conversation starters on LinkedIn. Cools stats can also break boring traditional content. They may include a trivia or unknown fact that stirs the readers’ minds.

Share One of Your Personal Experience

A personal experience can inspire other people. At the same time, it could also provide some inspirational ideas to LinkedIn users. The best content to share on LinkedIn is unique experiences that belong to the author of the content. People never run out of unique experiences. They are authentic ad cannot be copy-pasted.

Share Something from a Book You’ve Read

You can always find something worthy to share when reading a book. An excerpt can stir your followers’ imagination. Another way to share is the list of your top 5 favorite books. Or it may be a list of best books for a chosen industry.

Talk About a Habit

We all have routine stuff. We all do some things under a regular schedule. Sharing a habit on LinkedIn content can make others get to know you better. Sometimes, it may inspire other people struggling with a similar situation.


Meta’s 6 Codes of Culture

Gone are the days when advertisers set up props in a studio to create engaging ads. A digital marketing speaker Hong Kong notes that as smartphones grew a lot smarter, brands and businesses can now create ads in a snap. Even a social media agency Hong Kong highlights that many social media platforms enable editing tools to create engaging images and videos. According to a video marketing agency Hong Kong, even the creation of Reels, Shorts, and TikTok clips can be outstanding using the mobile app.

Meta recently reported that culture drives people on Facebook and Instagram. Local shops are what they commonly search for and patronize. As such, Meta identifies 6 codes of culture that brands and businesses can appeal to and target to leverage their digital strategies.

Codes of Culture No. 1 – Behind the Scenes

Today, it is important for modern consumers to know how a brand or business exists, and what is their main goal to the community. It is best for brands and businesses to bring their prospects and customers inside their goals and stories. Behind the scenes shows authenticity and transparency. Helping your audiences know what you do and what you aim to achieve is an effective culture code.

Codes of Culture No. 2 – Editing Techniques

Lo-fi editing techniques can suggest hand-crafted intrigue. It is what luxury brands are doing right now. They no longer set up studio photo shoots for a product launch. Using AR & VR tools on mobile app boost the audience’s curiosity to try on their products.

Codes of Culture No. 3 – Humor

If Facebook is the king of social media, humor is the king of culture code. It bridges the gap between brands and audiences. There is no right way to create humor. It depends on the type of audience to which you want to display the post. The key is to appeal to their emotions and bring a positive side to every person.

Codes of Culture No. 4 – Language of the Platform

Culture code uses a different language of the platform. Typically, people are interested and prefer to join on what is trending at the moment. For example, millennials switch to TikTok as short-for videos became popular. They create and watch more shot music clips as TikTok hits the spotlight. Facebook and Instagram launched Reels, and YouTube launched Shorts. All of these are done to dance with the language of the platform.

Codes of Culture No. 5 – Real People Telling Stories

Putting real people in the limelight gives credibility to brands and businesses’ stories. They can be a business partner, a customer, an employee, a family member, etc. It is because people relate more to people’s recommendations instead of plain products and services ads. The best way to highlight this code of culture is to feature user-generated content like testimonials and unboxing.

Codes of Culture No. 6 – Reliability & Trust

Influencer marketing is still a part of the culture code. Creators and other celebrities can build reliability and trust among millennials. It is no surprise that brands and businesses collaborate with them to promote products and services. The advantage is the large number of loyal followers they have. Besides expanding reach, they can influence their buying behaviors.


The Best Times to Post in Social Media – 2022

Social media is now considered a lifestyle. With more than half of the global population (4.62 billion) having a social media account, a digital marketing speaker Hong Kong never doubted its importance for every brand or business.

A social media agency Hong Kong noted that in 2022, the world’s favorite social media platforms are Facebook, YouTube, WhatsApp, Instagram, TikTok, Telegram, Snapchat, Twitter, Pinterest, and LinkedIn. For a video marketing agency Hong Kong, Facebook, Instagram, LinkedIn, and Twitter are the crowd’s favorites besides YouTube.

Yet the competition in social media is very stiff. Brands and businesses should aim at creating posts that make them stand out. Besides, they should also know the best times to post on social media to maximize reach. We’ve got you covered!


The COVID-19 pandemic has significantly changed the world. It made people more concentrated and focused in the online world. So, what seems o be the best time to post on social media in the past years has also changed.

Every social media platform houses different types of audiences, content, policies, and visions. For brands and businesses, knowing the best days and times to post on social media can greatly boost engagement and reach. Sprout Social interpreted a series of data to determine the performance of social media posting at a certain date and time. The study is made on different social media platforms such as Facebook, Instagram, LinkedIn, and Twitter. FYI, these top times are recorded based on US Central Time Zone. Here are the results.


During the data interpretation, Sprout Social noticed that the highest time of engagement happened during midweek mornings. Overall, the best time to post on social media in 2022 is every Tuesday, Wednesday, and Thursday from 9:00 AM to 10:00 AM. While the worst time to post is on a weekend, especially Sunday.


Facebook is still the king of social media. Even though it was rebranded into Meta, it remains the crowds’ favorite to browse. Interestingly, while midmornings dominated Facebook’s best time to post in the past, it seems that early morning hours have taken the lead. So, the best time to post on Facebook in 2022 is on a Tuesday at 3:00 AM and from Monday to Friday at 10:00 AM. Still, the worst time to post on Facebook is on a weekend, especially Saturday.


Last year, Instagram switched to a photo-and-video-sharing app. As kt reached 2 billion monthly active users in 2021, there is no denying that the power of Instagram Stories will stay. Added to them are Instagram Reels. The best time to post on Instagram in 2022 is on a Monday at 11:00 AM, on a Tuesday and Wednesday from 10:00 AM to 1:00 PM, and on a Thursday and Friday from 10:00 AM to 11:00 AM. The worst time to post on Instagram is on a weekend, especially Sunday.


LinkedIn is the largest global network of professionals. It is a unique social media platform because it targets knowledgeable and skilled audience groups. LinkedIn posts are typically formal and traditional. The best time to post on LinkedIn in 2022 is every Tuesday from 10:00 AM to 12:00 Noon. While the worst time to post on LinkedIn is on a Saturday and Sunday.


Twitter is a go-to social media platform for breaking news and top global conversations. It is where brands and businesses target to participate in trending topics. The best time to post on Twitter in 2022 is every Monday, Tuesday, Wednesday, Friday, and Saturday at 9:00 AM. While the worst time to post on Twitter is on a Sunday.


A Guide to Using Google for eCommerce

Google is the largest global search engine. More than 91.5 percent of total online searches happened on Google. Founded in 1998, it is also the 3rd most googled word among searches.

According to a digital marketing speaker Hong Kong, Google is an essential part of communicating with a larger audience. Even a social media agency Hong Kong and video marketing agency Hong Kong never deny the fact that Google should always be a part of any online marketing approach.

Whatever is the niche of a brand or business, potential customers will be able to find them through Google. Therefore, brands and businesses should know how to use Google for eCommerce. Here’s a valuable guide!


The main role of Google in digital marketing is to boost visibility. People commonly search online by googling. As they search for answers to their problems or queries, Google suggests the best solutions. These are relevant products and services offered by brands and businesses.

Google is also a blessing for marketers. It provides analytic tools to help brands and businesses strengthen their online presence. Google AdWords and Google My Business are some free get-go tools that marketers can use to create ads and campaigns.

Google is everywhere! If brands and businesses target mobile users, they direct traffic from social media handles to Google. A hefty percentage of successful digital marketing campaigns among mobile devices started with a Google campaign.


Google has 4.3 billion users worldwide. More than 99,000 searches happened on Google every second. That is why Google can connect brands and businesses with the right customers at the right moment.

Create a Google Merchant Account

You first need to create an account at the Google Merchant Center. From there, you can get in front of shoppers across the Google searches, images, shopping tabs, etc. To boost traffic, you can also promote products and services through Google ads.

  • To get started, go to the Google Merchant Center and register your brand or business using a company email or Gmail email.
  • Then, you can create a merchant account by entering the URL of your website.
  • Tell Google about your brand or business by choosing between yes or no if you sell products online.
  • Enter the complete information about your brand or business. These include the business name, store name, or website name, together with your addresses and contact details. It is also important to note the categories or niches covered by the business.
  • Link any platform or third-party service that can help you promote and sell products on Google. If you are a Shopify merchant, Google will provide an automatic setup to link your account with the Shopify platform. But if you are not a Shopify merchant, the merchant center flow will skip the Shopify automation.
  • The next step is to provide shipping information. Google will then identify your website and its products. All you need to do is to confirm the list to show your products on Google. Moving forward, brands and businesses can manually add products to their Google listing. These are all subject to Google’s product reviews.

Display “Trusted Store” badges

Google now enables “trusted store” badges for merchants who continuously provide exemplary customer experience. Displaying the “trusted store” badge can boost Google eCommerce by making the brand or business reputation stand out among potential customers.

Help Google Understand Your Products Better

Google bots will try to match your products and services with relevant searches. To help Google understand your products better, it is vital to use strong product identifiers like the Global Trade Item Numbers (GTIN) for each product you have uploaded. Alternatively, using a Manufacturer’s Part Number (MPN) can boost Google’s understanding of your product feeds.

Use Google Product Data Attributes to Boost Visibility

Google’s product data attributes specify the uniqueness of a product via color, condition, material, pattern, and size. Submitting high-quality images and updated product details will catch the audience’s attention on Google. Google recommends uploading images with at least 650 x 850 pixels.


How to Promote a Blog Post

There are more than 500 million blog sites in the world today. This accounts for more than 35% of all global websites. According to a digital marketing speaker Hong Kong, blogs add credibility to a website. It is because brands and businesses can use a blog to highlight their expertise in a certain field.

A social media agency Hong Kong highlights that for millennials, blogs drive brand loyalty. It keeps them updated on what is happening with a brand or the latest development for a product. Even a video marketing agency Hong Kong suggests repurposing videos into blog format to turn them evergreen.

With a lot of changes and competition in SEO, bloggers should be creative enough to drive traffic to a website. They should make people stop and notice their awesome content. There are tons of ways how to promote a blog post. But here are some of the easiest and fastest ways to do so.

Email Marketing

Email marketing uses email and newsletters to promote brands and businesses. It can also be a way how to promote a blog post. Studies showed that 47% of email recipients open an email based on subject lines. So, bloggers can use their headlines or titles to boost the open rates of their blog content. Besides, email marketing is free. It does not depend on paid ads and algorithms.

Get Involved in the Industry or Niche

To promote a blog post, you first need to choose an industry or niche. It is where your topics will evolve to provide valuable insights to your target audiences. So, you will need to get involved in the industry or niche. Attend conferences, training, and webinars. It can broaden your knowledge about the ins and outs of a specific industry. It can also expand your network with other experts and professionals. Being where the industry is can be a smart move. It can provide real value to your results.

Pay-Per-Click (PPC) Advertising

Pay-Per-Click or PPC is an Internet marketing model where brands and businesses only pay once their ads are clicked. It is a form of paid advertising that is great to promote a blog on social media platforms like Facebook, Google, Instagram, LinkedIn, Pinterest, Snapchat, etc. PPC ads can result in instant traffic. They are also easy to budget and track.

Search Engine Optimization (SEO)

The best way to promote a blog post is through search engine optimization (SEO). These include putting the right keywords on the blog that the target audiences will most likely type on Google and other search engines. SEO writing tactics keep search engines happy in crawling your web pages. They can make your blogs visible on top of search results as long as you do not forget to prioritize human readers.

Social Shares

Today, there are around 3.96 billion social media users around the world. That is more than half of the global population. Shares in social media can increase brand awareness. Sharing links to your blog post drives traffic. They can also make other sites link to your content. Some examples of successful social media sharing are hashtag campaigns, memes, user-generated content (UGC), and visual links.


How Instagram Algorithm Works

Instagram leaped in 2021. It experienced a lot of changes and growth last year. According to a social media agency Hong Kong, when Adam Mosseri announced that it no longer is a photo-sharing app, the Instagram Chief obviously pointed a big climb from its humble roots.

A digital marketing speaker Hong Kong highlights that Instagram is the 7th most visited site globally. Since its birth in October 2010, it has matured a lot as it turns 12 this year. What’s exciting for a video marketing agency Hong Kong is that Instagram switched into a photo-and-video-sharing app. Instead of focusing on square images. It has grown to focus on rich media.

In 2012, Facebook acquired Instagram. From 27 million monthly active users (MAU), it now stands with 2 billion MAUs. It is also the 4th most used social media platform, with 1 out of 2 users discovering a brand. For brands and businesses looking to reach a better handle of Instagram marketing this 2022, here’s an overview of how the Instagram algorithm works.

What Is Instagram Algorithm?

The Instagram algorithm uses classifiers and processes that function uniquely. It started with single photo streams arranged chronologically. In 2016, the big boom in Instagram membership caused many users to miss 50% of their Instagram feeds. So, the platform started ranking posts on what the users cared most about.

The Instagram algorithm is now tailored to an Instagrammer’s activity within the app. It means that each part of the app – Explore, feeds, Reels, Stories – used its own algorithm based on how people use it. For example, Instagrammers look for their closest friends on IG feeds and Stories. But they want to discover something new on Explore and Reels. So, Instagram ranks things differently on different parts of the app.

How Does the Instagram Algorithm Rank Explore?

Instagram Explore is designed to help Instagrammers discover new things. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Explore.

First, content that reaches the most engagement matters most on Instagram like Receiving a huge number of comments, DMs, likes, save, shares, tags, etc. In general, the algorithm looks at how popular the post is. Second, Instagram took into consideration relationships. The author of an Explore content must be shared by a follower or friend of an IG account. The post ranks well if the account holder interacts with the sharer in the last 7 days. The Instagram algorithm lastly considers what post an account holder recently interacted with.

How Does the Instagram Algorithm Rank Feeds and Stories?

Instagram feeds and Stories are places where Instagrammers want to see content from their family, friends, or people closest to them. As such, Instagram uses a relatively simple ranking for these elements. The platform ranks all the recent posts shared by people that an Instagram account followed.

Instagram also considers the people who made a post, what was posted, and users’ preferences. The platform called them “signals.” With thousands of them, here’s how the Instagram algorithm ranks feeds and Stories according to importance.

Instagrammers engage on a feed or story through comments, DMs, likes, save, shares, tags, etc. First and foremost, the Instagram algorithm ranks the content that receives the most engagement on top of feeds and stories. But it also considers mundane information about the content itself. These include the following:

  • The date it was posted as Instagram ranks in chronological order
  • The location nearest to the account holder
  • The length of a clip (if it is a video)

The Instagram algorithm also considers the author of the post and his/her relationship to the account holder. This is by determining how many times the account holder has interacted with the author within the last 7 days.

Last, the Instagram algorithm also considered the recent activities of the account holder. It helps the platform understand that seeing posts from a particular account and engaging in the posts generally signals interests and preferences.

How Does the Instagram Algorithm Rank Reels?

Reels are Instagram’s TikTok clone. They are short music clips that last for 30 seconds. Just like in Explore, a majority of Reels on the Reels tab are from accounts that an Instagrammer does not follow. To personalize recommendations, here’s how the Instagram algorithm ranks posts on Reels.

Instagram ranks Reels that an account recently interacted with for the last 7 days such as comments, DMs, likes, save, shares, tags, etc. The algorithm also considers if an Instagrammer has close interactions with the author of the Reel in the last 7 days even if the account holder does not follow the Reels’ creator’s account. Instagram also considers the popularity and quality of these short music clips.


New SEO Tools to Try in 2022

Of all digital marketing strategies, SEO has driven the highest return on investment (ROI). According to a digital marketing speaker Hong Kong, 68 percent of online experiences start with a search engine. That is why they have yielded as high as 12.2 times ROI for every marketing spend. They even reduce the cost of acquiring new customers by 87.41 percent.

On another note, a social media agency Hong Kong highlights that Google covers 85 percent of global searches. It owns 91.42 percent market shares among search engines. It is also estimated that ranking first on Google organic results yields 34.2 percent of click-through rates.

Recently, video has seen impressive growth in generating leads and ranking in SEO. A video marketing agency Hong Kong notes that the technology brought about by mobile devices and smartphones boost video SEO. Now, more than ever, people use videos for entertainment, learning, product research, and shopping.

With all these changes in SEO, marketers should always experiment with new strategies and tools. Below are some new SEO tools to try in 2022.


CanIRank is the first SEO tool that uses artificial intelligence (AI). This SEO tool shows big opportunities on where to get links and where you miss out on optimization. What is best about this SEO tool is that it gives DIY instructions to help you fulfill its optimization recommendation.


Cut down research times by Contenteum. As it generates topics and keywords in seconds, it can help brands and businesses creates SEO content briefs that are ready for use. This SEO tool is a research, creation, and publishing tool.

Exploding Topics

Exploding Topics can help brands and businesses find exploding trends before they take off. It is a super convenient SEO tool for creating social media content. By analyzing millions of comments, mentions, and searches, this SEO tool suggests the latest content that can bring engagement.


The smartest way to classify search intent at scale is through Keywordinsights. This SEO tool uses geo-specific live SERP data to group keywords based on search intent. As such, the output suggests keywords that you can target for a single page or multiple pages.

MobileMoxie SERPerator

MobileMoxie SERPerator is a Google mobile ran checker. First, it checks Google keyword ranking for SEO. Second, this SEO tool also tests local SEO. T does so by checking mobile rankings per address, rather than the city, state, or zip code. This means brands and businesses can see mobile search results as if they were standing in a specific address.


Reddico is the SEO tool for ambitious brands. It explores data from numerous sources and provides actional insights. It also performs competitor analysis to provide extra search capabilities. Reddico combines SEO talents with unique technology.

Get actionable insights to create organic content that drives traffic through By performing PAA 100M+ questions, this SEO tool finds questions that people ask about your brand. It ranks the questions based on popularity and relevance.


Sitechecker gives you a fast and complete website audit. Such an SEO tool analyzes search performance daily. It also provides an updated to-do list for website backlinks, content, and rankings. It also simplifies the access of all important statistics into one dashboard.


Thruuu is an awesome SERP analyzer tool that can help you with your content marketing activities. This SEO tool gives comprehensive insights into your competitors’ content. It also provides a detailed Search Engine Result Page (SERP) of Google that can help brands and businesses understand why certain pages are ranking on top of Google. By knowing what topic they cover, you can fill in your content gaps with memorable content.

Get your SEO traffic up and to the right using the Zyppy SEO tool. First, it tracks all your title changes and measures organic clicks. Then, it evaluates traffic performances based on machine learning. One unique feature of the Zyppy SEO tool is its title optimizer. It allows you to advance keyword recommendations, edit titles, and launch traffic experiments.


The Top Google Algorithm Updates of 2021

We are all lucky to have Google today. If you have a question, just Google for the answer. If you need to learn how to perform a certain task, Google it. No wonder Google is the largest global search engine. A digital marketing speaker Hong Kong highlights the importance of Google SEO to a digital marketing approach.

According to a social media agency Hong Kong, the Google algorithm has gone a long way more than indexing. Technology has made its artificial intelligence and machine learning smarter. Even a video marketing agency Hong Kong notes that the algorithm allows videos to rank on Google pages today.

Google algorithm is the process of retrieving search index data to give searchers the best results on their queries. Because of the recent privacy laws and updates, a lot of changes were made to the algorithm. Below are the top Google algorithm updates of 2021. They can serve as a guide among marketers when forming their strategies for this upcoming year.

February 2021 – Passage Ranking

Google’s Passage Ranking means using artificial intelligence (AI) to rank long-form content through web passages. This was rolled out by Google on 10 February 2021. Passage Ranking allows Google to differentiate passages on the same web page according to topics. As such, it also allows the sections of a page to rank on searches.

March 2021 – 100% Mobile-First Indexing

To date, there are 6.64 billion mobile users around the world. That is almost 84% of the global population. Google has long been working on ranking websites based on their mobile responsiveness. It is because a lot of searches happen using mobile devices. Last March 2021, Google has shifted to 100% mobile-first indexing. This means that the search engine will predominantly use the mobile version of a webpage in indexing and ranking.

April 2021 – Product Reviews

Last 22 April 2021, Google will no longer include product reviews from Amazon and other affiliate marketing on its search ranking. This is to ensure that valuable product ratings and reviews can encourage users to buy them.

May 2021 – MUM

MUM stands for Multitask Unified Model. On 18 May 2021, Google introduced this t5 text-to-text framework. It allows Google not only to understand the text. But it can also translate it into 75 languages. MUM has redefined Google searches by allowing the search engine to understand the context of the content for every region.

June 2021 – Link Spam

June 2021 called for websites to use quality links. Google rolled out “Link Spam” to prevent websites from using their own websites’ links. Link Spam encourages websites to use credible sources when linking to increase the chance of their content to rank on Google searches.

August 2021- Page Title

On 24 August 2021, Google will no longer adjust page titles according to queries. Instead of using HTML tags, Google will focus more on ranking pages based on the content. It is because the platform wants to provide more context based on what the user searches.

November 2021 – Core Update

Google Algorithm introduced a core update last November 2021. It is a move to fight spam among search engine results. Google’s core update was covered by the following webmaster guidelines. One of the main highlights of such an update is helping poor ranking websites on how to optimize their mobile page versions.

December 2021 – Local Search

Brands and businesses can feature their location on Google ads. This is to allow leads to call or visit your stores. In December 2021, Google enables local extensions to encourage brands and businesses to update their Google My Business profile addresses. It will allow them to rank on local searches for “Nearby Businesses.”